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Eight Steps to Guarantee a Successful Video or Web� Conference


 

webinar

webinar

Eight Steps to Guarantee a Successful Video or Web Conference

A successful video or web conference can really give a boost to your organization. Online conferencing is now connecting people in a way that was not possible in the pre-Internet era. However, as powerful a tool as online conferencing is, it works best when you prepare your conferences properly. Here are some steps that you can take to help guarantee that your next video or web conference is a great success.

1. Make sure each of your attendees has enough bandwidth at his or her location

There is nothing more frustrating than trying to watch a video online when you just don’t have enough bandwidth to get it all. If your participant doesn’t have enough bandwidth there will be latency delays and he or she will not be able to enjoy the experience or participate properly. The amount of bandwidth that is required varies from system to system and also according to what features you will be using during the conference. Features such as video, audio, screen and application sharing have different requirements. Check with your vendor or provider to find out what the minimum bandwidth requirements are, and then make sure each of your locations does indeed have enough bandwidth.

2. Test your web cameras to see that they are working properly

If video will be involved at any of the locations, make sure that the location has tested their camera to ensure that everything is working satisfactorily. Ideally, all cameras should be tested from within the video or web conferencing system that you will be using. A camera that is working fine in one application may work differently within another system. Check it in advance so that you will not have any surprises on the day of your conference.

3. Check your sound equipment in advance

If VoIP (audio) is going to be used from within the meeting itself, make sure that all attendees have the right tools needed, whether these tools are microphones, headsets and speakers.

4. Supply your participants with proper access information in advance of the conference

If audio will be conducted via an audio conference call, make sure all attendees have the access number to dial into and the PIN (Personal Identification Number) they will need to access the call.

5. Conduct a “trial-run” of your presentation prior to the conference date

The presenters or leaders of the conference should practice in advance. If a presentation will be involved, make sure that whoever will be presenting any material has tested this part of the video or web conferencing system. The presentation that is to be used should be demonstrated to another party BEFORE the date of the actual meeting.

 

6. Supply web access information to your participants well in advance of the meeting

Make sure that all of your participants know how to access the video and web “conference room”. Send an e-mail "link" to each participant well in advance of the meeting so that they will be able to easily access the meeting when the appropriate day and time has arrived.

7. Get as much training as you can in the video or web conference system that you will be using

The host should be very familiar and comfortable with the video or web conferencing system they are going to use. If training is offered by your vendor or provider, then take advantage of this in order to become more familiar with the system. Familiarity with the system will help you to host a flawless meeting or conference.

8. Conduct a test meeting prior to the big event

Most importantly! Conduct a test meeting or two before the day of the "big" meeting. Tests will help you eliminate as many surprises as possible before you gather all of your attendees. A meeting free of technical glitches will go far to help you achieve the goals of your conference.

The key to a successful online conference, whether it be a web conference, a videoconference or a combination of the two, is preparation, preparation and preparation. The more you prepare and the more you practice, the better your online meetings will be.

Ida Mae Boyd
Contributor

 

Joan Beaulieu Markethive Alpha Founder https://markethive.com/joanbeaulieu

 

Eight Steps to Guarantee a Successful Video or Web Conference


 

webinar

webinar

Eight Steps to Guarantee a Successful Video or Web Conference

A successful video or web conference can really give a boost to your organization. Online conferencing is now connecting people in a way that was not possible in the pre-Internet era. However, as powerful a tool as online conferencing is, it works best when you prepare your conferences properly. Here are some steps that you can take to help guarantee that your next video or web conference is a great success.

1. Make sure each of your attendees has enough bandwidth at his or her location

There is nothing more frustrating than trying to watch a video online when you just don’t have enough bandwidth to get it all. If your participant doesn’t have enough bandwidth there will be latency delays and he or she will not be able to enjoy the experience or participate properly. The amount of bandwidth that is required varies from system to system and also according to what features you will be using during the conference. Features such as video, audio, screen and application sharing have different requirements. Check with your vendor or provider to find out what the minimum bandwidth requirements are, and then make sure each of your locations does indeed have enough bandwidth.

2. Test your web cameras to see that they are working properly

If video will be involved at any of the locations, make sure that the location has tested their camera to ensure that everything is working satisfactorily. Ideally, all cameras should be tested from within the video or web conferencing system that you will be using. A camera that is working fine in one application may work differently within another system. Check it in advance so that you will not have any surprises on the day of your conference.

3. Check your sound equipment in advance

If VoIP (audio) is going to be used from within the meeting itself, make sure that all attendees have the right tools needed, whether these tools are microphones, headsets and speakers.

4. Supply your participants with proper access information in advance of the conference

If audio will be conducted via an audio conference call, make sure all attendees have the access number to dial into and the PIN (Personal Identification Number) they will need to access the call.

5. Conduct a “trial-run” of your presentation prior to the conference date

The presenters or leaders of the conference should practice in advance. If a presentation will be involved, make sure that whoever will be presenting any material has tested this part of the video or web conferencing system. The presentation that is to be used should be demonstrated to another party BEFORE the date of the actual meeting.

 

6. Supply web access information to your participants well in advance of the meeting

Make sure that all of your participants know how to access the video and web “conference room”. Send an e-mail "link" to each participant well in advance of the meeting so that they will be able to easily access the meeting when the appropriate day and time has arrived.

7. Get as much training as you can in the video or web conference system that you will be using

The host should be very familiar and comfortable with the video or web conferencing system they are going to use. If training is offered by your vendor or provider, then take advantage of this in order to become more familiar with the system. Familiarity with the system will help you to host a flawless meeting or conference.

8. Conduct a test meeting prior to the big event

Most importantly! Conduct a test meeting or two before the day of the "big" meeting. Tests will help you eliminate as many surprises as possible before you gather all of your attendees. A meeting free of technical glitches will go far to help you achieve the goals of your conference.

The key to a successful online conference, whether it be a web conference, a videoconference or a combination of the two, is preparation, preparation and preparation. The more you prepare and the more you practice, the better your online meetings will be.

Ida Mae Boyd
Contributor

 

Joan Beaulieu Markethive Alpha Founder https://markethive.com/joanbeaulieu

 

Value and Respect Your Brand: Ask Donald Sterling

 

Value & Respect Your Brand: Ask Donald Sterling 

Race or more accurately, racism was a primary issue in the Donald Sterling and L.A. Clipper controversy; however, the most important business component at risk was both the NBA and L.A.  Clipper Brand.  Now, a brand is commonly perceived as a product, service or concept manifested in the form of a visual logo that represents a specific company.  Okay, a nice safe and tidy corporate definition; however, successful brands are intangible and represent emotions, qualities and stories that motivate consumers to join in partnership with a specific company that gives value to its consumers.  A brand that attract its customers by providing value and develops a trusting relationship then, the logo not only represents the company but, the corporate culture (ideals, ideologies & values) that is portrayed in media for the benefit of further expanding the brand to a larger consumer base.  “The NBA has been the poster child for diversity in American sports from the coaches on the sidelines, to the executive’s they hire and obviously to the players on the court”.  Now, 81% of the NBA players are people of color, ¾ of the NBA players are African-American and 27% of NBA coaches are African-American”.  Needless to say, NBA’s brand is about inclusion of all people and strives for parity in all levels of employment.    

So, what happens when a well-known brand is compromised because of an act of self-destructive conduct within corporate management?  When large sums of revenue are at risk then, immediate emergency measures are implemented to save the cash and more importantly, salvage the reputation of the organization that was perceived to have committed an offense against its customer base.  Donald Sterling, former owner of the LA. Clippers knows all about committing corporate suicide due to a documented long-term history of racial bigotry against African Americans.  Unfortunately, Mr. Sterling failed to consider the economic and social impact his words would have on his employees, basketball fans and corporate sponsors who invested significant sums of money into the Clipper organization.  Let’s look at who invested and who threatened to bail if, Mr. Sterling wasn’t removed from the Clipper organization in real time.                

Well, sponsors like Car Max, State Farm, Virgin America, Chumash Casino Resort, Lumber Liquidators, Yokohoma Tire Corporations, Corona, Constellation Brands, Kia Motors, Adidas, Mercedes-Benz, Red Bull, Burger King, Samsung and MGM Resorts and End Ties, all threatened to end ties, with both the Clippers and the NBA.  Clearly, they didn’t want to be associated with any entity that appeared to support racial bigotry.  With millennials and older adults being primary consumers of goods and services in both social media and professional sports it would be complete lunacy for sponsors to ostracize such a critical revenue stream.     

Business is about relationship building and like anything of value takes considerable time and effort to develop; however, it only takes seconds or minutes to DESTROY.  Developing a trusting relationship with customers is the foundation of business's ability to achieve long-term success.  Now, if you consider Donald Sterling's 30-year plus ownership of the Clippers was essentially destroyed in under 9-minutes of secret audiotape (recorded by his mistress) and with the potential of collateral damage to his other businesses.  Additionally, future business opportunities were potentially compromised; hence, the true cost of this act of entrepreneurial-suicide remains unknown to the general public.

So, it remains clear that one's words have consequences and this is true in all aspects of life but, even more, when you’re the owner of a NBA franchise worth 1 billion dollars and the majority of your players were African-American. It is clear Mr. Sterling didn't respect certain people of different races/ethnicity but, why didn't he respect his brand?  Why risk it all?

Well, let's first review a definition to ensure everyone is on the same page, “Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers."  Alright, that's clear so both NBA & L.A., Clippers are brands that represent the best in professional basketball, which appeals to millions of people who are willing to pay to be associated with such organizations because they provide value/service to their target market.

Unfortunately, Mr. Sterling FAILED to recognize the importance of valuing his target market and the formula for success that generated millions of dollars for his organization.  He took things for granted.  When you have success and you become reckless then, you become a liability to your company and those who rely on its production of products and services to the established consumer abuse.

 

Now, fortunately for both the NBA and LA Clipper organization, they never lost sight of the most important element of the Formula of Success and that is the fans.  Without the fans then, you have no business and keeping them interested in the basketball brand was paramount to everyone's success.

Like in both online and offline businesses the formula for success entails a system designed to produce new customers and create an income multiplier rather than just one-time customers but, a lifetime customer.  This is desired in all businesses; hence, to achieve this goal begins with respecting your BRAND.

Vaurn James

Contributor

Joan Beaulieu Markethive Alpha Founder

 

5 Tips For Improving Your Site’s Search Engine Positioning

 

seo

seo

5 Tips For Improving Your Site’s Search Engine Positioning

Almost all webmasters or website owners are looking for ways to get better results from their websites. They wish to improve their site’s standing and get better rankings in search engines. This quest for improved results, known as search engine positioning, can be satisfied by following a few basic procedures.

Before you even begin, you have to realize that you are competing against hundreds, and in some categories, thousands of websites offering similar products and services.

In the case of affiliate marketing, many of the competing websites may even be identical! If you want to get the edge over these competitors and improve your search engine positioning you have to fine-tune your website and actively work to make it better.

1. Make Sure that your design is search engine friendly:

Your design may look good to your eyes, but it may also be the cause of your present difficulties and poor search engine positioning. How is that possible? Look at your web page using a text editor or in an html viewer of popular editors such as Dreamweaver and Editplus. On what line does your first line of copy begin? If your actual copy is pushed far down the page, it is more difficult for search engines to pick up the crucial information that would have helped you to improve your web page ranking.

If you have this difficulty, first take out all unnecessary spaces in the html code. If there are long strings of java script, put these in external files. Similarly, put style information in external Cascading Style Sheet files. Simplifying your table structure may also help. If this starts getting too complicated for you, then consult with a professional search engine positioning specialist or your web designer.

2. Make sure your keywords are strategically placed in your copy:

It is not possible to improve web page ranking if the readable copy on your web page does not contain the words you wish to be found by. Many people erroneously think that just putting your important keywords in meta tags is enough. This is not true, some search engines hardly use the meta tags and look more to the copy on the page. Make sure that your important copy is in the first paragraph of text, in headlines (using headers such as H1, H2, H3) and in the active or clickable portions of link text on your page.

3. Use a site map and text link navigation on your pages:

 

If you want to improve your search engine positioning for all the pages of your website then you have to be sure that these pages actually get indexed or included in the search engines. You can help this process by making a site map, a web page that has text links to all the sub pages of your site. Another good practice is to include a text link navigation system on your web pages, even if you already have a graphics based navigation bar elsewhere on these same pages. Remember, search engines follow text links more easily. A robot that lands on your main page or site map page will follow the text links and then visit and index your lower level pages.

4. Increase the quantity and quality of inbound links:

In fiercely competitive categories it will be difficult to improve web page ranking without obtaining a good number of links to your page from other websites. If you have very good and valuable copy, other sites may link to you because you are a valuable resource. However, if you want to speed this process along you will have to actively request links from other websites, either by trading links or by getting your content (with a link back to your site) placed on other websites.

When it comes to links you should keep in mind one important principle: it is not the quantity of links that is important, but the quality. One good link from an authority site such as CNN or Wikipedia is worth more than dozens of links from other sites. To get these quality links, there is no short cut. You will have to earn it by having a site that provides a lot of useful information.

5. Keep up with Search Engine Developments:

The challenge of improving your web page ranking and search engine positioning is dynamic. Search engines are not static. Most of the big search engines of yesterday have disappeared or are only minor players today. You should keep up with changes in the world of search engines by taking part in online forums or subscribing to newsletters which deal with topics such as Search Engine Optimization (SEO), web ranking, and general webmaster related issues.

If you do not have the expertise or the time to tackle these matters by yourself then you should take advantage of skilled professionals who can help you to improve your site's performance in search engines. Whether you rely on professionals or are able to do it yourself, these five tips can provide a good point of reference for starting the work.

Ida Mae Boyd
Contributor

Joan Beaulieu Markethive Alpha Founder https://markethive.com/joanbeaulieu

 

Govt Monetization of Marriageâ?¦. Try, Entrepreneurship or Home Business Instead!!!

 

Govt Monetization of Marriage…. Try, Entrepreneurship or Home Business Instead!!!

“Marriage is a contract but, admitting it means the institution is really a business” …Vaurn James

Times are tough and if, an Oxygen Tax could be implemented governments at all levels would be charging us a fee to breathe; however, the cost benefit analysis wouldn’t be advantageous for generating revenue if, your clientele suffer from Anoxia (die from suffocation), I think, I am light-headed, right now. Now, oxygen remains free for now; however, man’s other form of oxygen or more accurately, carbon dioxide (NEVER ingest because you know the outcome) the female provides an ideal opportunity for the extraction of a man’s resources via his ultimate commitment in life known as tying the noose… I mean knot, i.e., better known as marriage.  Yes, it’s an institution and confirmation it’s a bloody nuthouse.  Hey, Gene Simmons of Kiss said it best, “the biggest financial pitfall in life is divorce and the biggest reason for divorce is marriage”.  Not a very wise investment by signing a contract that mixes business w/pleasure.

“What About Love”, as per Ann Wilson, “Dreamboat Annie” & Nancy Wilson of the Rock & Roll sister act group known as Heart.  Forget it, love is a bonus, if you have it in your relationship but, marriage is and always has been a business contract.  If, you doubt it then, ask any attorney who can recite the old saying, “litigation is the basic legal right, which guarantees every corporation/business its decade in court”.  Clearly, a quick, easy and amicable divorce is not profitable for attorneys, courts and the economic mercenaries who initiated the proceedings.

Nothing like having access to your former partner’s 401K, IRA and/or Life-time alimony as a parting gift.  Property Distribution Laws in theory are about equitable division of assets and resources earned during the marriage; however, the concept of Standard of Living has led to essentially lifetime alimony even after the marriage.  Imagine being responsible for ensuring your ex’s standard of living is commensurate or even better than your own despite, forfeiture of 50% of your accumulated wealth.  Sounds like governmental incentivized dependence on a system that promotes continued litigation and no accountability for eventual, financial independence.  Charles Dickens was accurate when he said, “the one great principle of the English law is, to make business for itself”.  "It's just as easy to love a rich man as a poor man", yeah, right.  With marriage being a significant source of revenue for government then, it’s time to look at the institution from a pure legal and cost-benefit analysis which is more honest.           

Yeah, with a 50% divorce rate and women initiating 70% of the divorces, investing in the Institution of Marriage appears to be reserved for the very wealthy, naïve, religious or very stupid.  Fortunately, many of us in the middle-class now recognize that signing a marriage contract results in the automatic forfeiture of half of our goods/properties/assets accumulated during the marriage.  Christ, Asset Forfeiture Laws under the Reagan Administration were more equitable than most divorce hearings but, if you want out the relationship then, you have to pay the ex-wife and her new baby-daddy (Government) a significant portion of your net worth.  Oh yes, alimony, child-support and other monthly maintenance costs are more easily acquired with assistance of feminist judges, mangina politicians, equitable distribution of property laws, gender-bias laws and the social policy, “best interest of children” (consider Parental Alienation).

Alright, we now have a clear picture and Briffaults Law remains staunch and triumphant in its stance.  I recommend that any relationship building on your part should be directed towards entrepreneurship or home-based business.  The benefits are obvious and most importantly, no DNA paternity testing required (Cuckoldry)…you know this is your baby.  “It’s nothing personal but, business is business”.

8 Reasons Why Straight Men Avoid Marriage

You’ll Lose Respect, today’s fathers are considered to be less than needed because they have no value that enhances the quality of their family’s lives (feminist perspective).

You’ll Lose out on Sex, married men are at the mercy of their wives when it comes to intimate relations and acts of infidelity can trigger divorce proceedings that can cost him more than 50% of all his assets accumulated during the marriage and sometimes into the future.

You’ll Lose friends, once you tie the noose then, contact with your friends decreases dramatically because of familial responsibilities.

You’ll Lose Space, a man’s home is his castle; however, his man-cave is often commandeered by the wife and kids leading to the garage as his only sanctuary

You could lose your kids and your money, with gender-bias laws executed by the Family Court and child custody given to mums 90% of the time with court-ordered child-support then, the risk of becoming a father is evident.

You’ll Lose in Court, The Family Court is often viewed by men as bias against them and only concerned about raping them financially because Title IV-D of the Federal Social Security Act, essential allows judges to increase child-support orders and will receive direct fund matching funds from the Federal Govt.        

You’ll Lose your Freedom, At least, if you’re charged with child support that you can’t pay, you can be put in jail – and if you can’t afford a lawyer, you don’t have the right to have one appointed because, according to the Supreme Court, it’s technically a civil matter, never mind the jail time. Fathers and Families found that it’s the men who are jailed rather than women: “A new report concludes that between 95% and 98.5% of all incarcerations in Massachusetts sentenced from the Massachusetts Probate and Family Courts from 2001 through 2011 have been men.

Single Life is better than ever, the value of marriage continues to decline in popularity, while personal freedom has no price and men are increasingly appreciative of it’s importance in maintain their sanity.

 

Well, the cold and hard reality of marriage is evident and men must make a decision if, they want to risk it all financially, emotionally, psychologically and legally.  I recommend they function like hard-core inbound marketers, who conduct thorough research on a topic and learn everthing about an audience to better provide them quality content that solves the problem of “I, do or I, do not”.       

Vaurn James

Contributor

 

 

 

 

 

 

 

 

 

 

 

Joan Beaulieu Markethive Alpha Founder

 

Learn Advantages for an Entrepreneur

 

Learn Advantages for an Entrepreneur

 

 

 

 

 

 

 

 

 

 

 

For an entrepreneur who chooses to build a business in an existing business ecosystem, participating as a member of an ecosystem may offer the following advantages:

 

1. Market entry barrier reduction: joining an existing ecosystem can significantly reduce the technology barriers to enter a market, which in turn reduces the time to money, startup costs and ongoing operations costs.

2. Access to customers: ecosystems provide ready access to a well-defined, often international, base of customers. Access to customers is often one of the most difficult challenges for a startup to overcome and achieving access to customers can be one of the most expensive operational costs at the early stage of development as the revenue is just starting to ramp.

3. Operations cost reduction: ecosystems provide infrastructure services that reduce operations and startup costs, allowing the entrepreneur to avoid spending time on non-value activities such as information technology, process and technology.

4. Elimination of regional limitations: or local barriers related to access to talent, which no longer restricts a particular business operation to a large population center. The forming and operating of the business can now be location-independent.

For an entrepreneur who chooses to create a new business ecosystem and associated keystone organization, the business ecosystem model offers the following advantages:

1. Makes niche markets viable: keystone organizations can leverage niches by allowing members to make more money than they might as independents due to lack of reach or lack of community.

2. Leverages international disparities: a business ecosystem can allow widely differing costs of labour around the world to be harnessed, which can undermine the economics of incumbent providers.

3. Makes scarce skills abundant: ecosystems can harness under-employed experts and aspiring professionals for a wide variety of products and services.

4. Collaborative communities: help redefine the keystone organization assets to widen its value to member companies; communities can also help develop and sustain the assets to reduce operations costs.

Chuck Reynolds
Contributor

Joan Beaulieu Markethive Alpha Founder

 

You Want Wealth and Not Money: Ask Former Millionaire Athletes

 

   You Want Wealth and Not Money: Ask Former Millionaire Athletes   

 

Are African American Athletes the worst Economists around in professional sports?  Despite being rewarded with contracts that easily enter 10 digits many have declared Chapter 11. Yes,

11 not 7 because high performance athletics is big business globally and athletes are likewise individualized corporate entities …at least, for branding and marketing purposes.  In truth, business is the ultimate true sport; however, many athletes have PROVEN to be unprepared to enter, participate and win in the “Business of Professional Sports”.

Unfortunately, for many athletes of Today and recent past failed at “Getting Money Right”.  In fact, many of them ironically developed a “Poverty Mindset” and not what was needed for victory in their personal life a “Champion Mindset”.

Many of these superstars thought like champions to win championships for their team; yet, thought and conducted themselves like failures despite possessing millions of dollars and access to unlimited resources to maintain and increase their own wealth, presuming they thought Wealth and not Death.

Hard to believe but, not really when you think about it many of these athletes developed a “Lottery Mentality” …they hit the jackpot but, lacked the qualities and guidance needed to “build” and “grow “their own financial empire after they retire from Sports.

Here's a Basic Lesson of Economics, if an Individual wins $50 Million dollars but, fails to develop a Mindset equal so as to manage or learn to manage that money then, that Money is useless and eventually wasted by its owner.  This is why College/University opportunities should not be wasted.

 

So, as a marketer/home business owner are you ready to learn and develop the right MINDSET needed to build wealth and not rely on luck?  If yes, then, please review our information.

Vaurn James

Contributor

 

 

Joan Beaulieu Markethive Alpha Founder

 

Get Found using Inbound Marketing

 

Get Found using Inbound Marketing

This is part of my series on Building a Sales and Marketing Machine. In this post I provide advice for building your own Inbound Marketing machine- a requirement for most businesses today.

The web has forever changed people’s buying habits. Instead of needing to rely on sales people to send them information, buyers now have Google and other search engines to research products, find competitors, and see how other people rate those products in blogs and reviews. Furthermore they are greatly influenced by individuals that have emerged as experts in particular subject areas who use social media to get their messages across.

This sea change in buying behavior requires vendors to re-think how they go to market, and optimize to make sure that they will get found by buyers using search engines, blogs, reviews, and social media. The term Inbound Marketing was invented by the crew at Markethive (When they were Veretekk), when they developed the techniques and technologies that are needed to get found by buyers, and to make sure that the reviews and blogs around your industry segment cover what you are doing. (Markethive provides great software tools, plus education to help you automate Inbound Marketing. The founder, Thomas Prendergast has written many great  books on these topics (dating back as far as 20 years ago) “Automated Marketing”, Customer Centricity”, Building a Better Website”, “The Power of the Social Network in Search Engines”, Conference Room Advantage”.

Markethive produced this great humorous video that highlights the hopelessness of the old techniques of the Outbound Marketing moron:


As further evidence of this change in buying behavior, I was recently talking to the CIO of a large pharmaceutical company, and he told me how he hates spam emails from vendors, and how he had developed a canned email response to them. I asked him to forward me a copy of that email, and have excerpted a couple of paragraphs from it that quite clearly describe the carnage:

“Please understand that I get dozens of these types of messages a week. I simply do not have time to read them, dig into them, follow-up on them, or reply to them. The most effective solution to this problem is for me to ignore the messages, which is what I usually do. …

… Finally, a small comment. As a customer, I find this type of approach to sales to be largely annoying to me and unproductive for you. We learn far more about what we want to purchase by searching the web, looking for customer references in blogs and forums, word of mouth, and by finding white papers on your site that concretely describe solutions to problems we are having.”

Remarkable Content is King

A key part of getting found is making sure you show up on the first page of a Google search. The lazy marketer’s approach to doing this is to purchase Google Adwords, and pay by the click (referred to as SEM, Search Engine Marketing). However 85% of people ignore the paid ads, so to be really effective, you will need to perfect your SEO (Search Engine Optimization) skills.

SEO requires you to develop great content that your buyers will find sufficiently interesting, different or insightful, that they will want to remark on it. (The authors of Inbound Marketing refer to that as remarkable content.) When your readers remark on your content on-line, using tools like Twitter, Facebook etc., they spread the word virally to other readers and broaden your reach. These comments lead to links back to your site, which lead to ever increasing page ranking in the search engines.

 

To be successful at this, you will need to keep the content fresh.
Traditional web sites don’t work in this regard, as they don’t change frequently enough.
What is needed is a blog that you update regularly.

 

Your blog cannot simply be a sales pitch for your product, but needs to be about topics that your buyers care to read about. The tone could be educational; or humorous; or controversial. But above all it needs to be highly engaging and relevant to them – i.e. remarkable.

When you post a new blog entry, you will see your site traffic surge for a few days, then die back to a level slightly higher than before. The more you post, the faster your traffic will build. But in the end, it is the really great articles that you post that will have the most impact.

And meritocratic blog system like Markethive (actually only Markethive) produce all of the above in a simple atmosphere of massive content curation that is immediately reward or rejected, building amazing content is King results, or something like that.

Once you have interesting content, you can use social media like Twitter, Facebook, LinkedIn, Digg, StumbleUpon, etc. to get the word out (Uh ummmm again, Marketing simplifies this to a level of excruciating results, but then like EST (You remember EST Erhard Seminar Training), you need to experience. No word, even from me, can truly do it justice.). Your goal is to get other bloggers to link to you, and to have people tweet about your content.

An interesting thing about a marketing department that focuses on Inbound Marketing: it will place a high value on people that know how to write and develop content that draws in an audience. A silver lining to the damage that the internet has inflicted on the publishing industry is that there are plenty of very talented journalists seeking employment, and they possess the perfect skills for this job!

SEO versus SEM

Like most of things that are good for us in life, SEO requires work and patience before it will payback. So it can be tempting to take shortcuts, and just use SEM (paid search ads). However if it is done right, the results will continue to build, and you will start to build your own audience, and own your own traffic.

We have also seen that the cost of paid search increases as the need to scale the lead volume grows.

The Power of Free

Another extremely powerful way to create inbound traffic and qualified leads is to use a free product or service. A great example of this is the The entire Inbound Marketing Platform (Valued in excess of up to $10,000 per month) service from Markethive. (If you haven’t tried this, I recommend giving it a try now. It will only take a few minutes to join.) Markethive has a couple of interesting attributes that are worth studying:

 

 

It is free of charge.
It takes very little work by the customer to get some very valuable results

 

It provides its results in the form of a score out of 100. Human beings are very competitive, and when they don’t get a good score, they want to find out how to improve their score. That leads them to wanting to find out more about Markethive which can help them improve their score.

It allows them to compare themselves to their competitors. All businesses care about how they are doing relative to their competition. If they are doing worse, this is a powerful motivator to drive them to change.

Think hard about your audience and whether there is an opportunity to build a similar free web service that would draw them in, and provide great value.

If you are interested in learning more about how Free products and services can help your marketing, please refer to this section: The Power of Free.

Building your reach

Once you have great content and possibly a free product/service, you will want to find ways to drive the maximum traffic to that content. In the last couple of years we have seen some powerful new tools emerge to help with this process in the social media space. Get yourself accounts on Twitter, Facebook and LinkedIn, and join in the conversation. (For Twitter, I also recommend downloading the Tweetdeck application.) Start by listening. Watch what people are talking about in your topic areas, and take note of their interests. Once you have an idea of how the conversation works join in. Be careful not to take a sales stance to promote your products, as that will rapidly lose you your audience. However you can draw your audience in with short url’s (Another one of Markethive’s great free services) that link to your blog posts and other non-sales oriented content.

This short paragraph is not going to be enough to fully educate you on the ins and outs of using social media to build your audience, so if the topic interests you, I recommend going here to learn more:

Internet Marketing Webinars (see the calendar in Markethive after you join for free of course).

Influencer Campaigns

In every product area, there are usually already influencers that write the most about that area, and have the largest audience that follows them. To conduct a successful social media campaign, you will want to identify those influencers, and reach out to them to get them to write about your product/service.

To get them to pay attention to you, you will first need to understand what they care about. Read their blog posts and tweets, and try to get inside their minds. Try to determine what appeals to them, and what has clearly turned them off. Then prepare your pitch, and use social media to engage with them.

You will then want to monitor the results by tracking their blog posts, links to the articles, tweets, etc.

For more information…

Inbound marketing is a rich topic area that would take more than a single article like this to describe. For more information, consider yourself a friend of Markethive:

Markethive

Thomas Prendergast
CMO Markethive Inc.

 

 

Joan Beaulieu Markethive Alpha Founder

 

The Ultimate Gift for Mom: Financial Freedom via Inbound Marketing

 

The Ultimate Gift for Mom: Financial Freedom via Inbound Marketing

Well, it's Mother's Day (okay, May 8, 2016) and time to honour the Old Girl, who gave birth to you and plays or played a pivotal role in your success or failure throughout life, just ask her.  Oh yes, your FATHER; likewise, deserves the same honour and respect on June 16th 2016, despite less media and corporate advertising on TV and Online.  Anyway, time to get down to business and demonstrate the ultimate act of L-O-V-E for one's parent.  Learn how to achieve and then, teach mum the fundamentals of financial freedom through Inbound Marketing. 

In fact, duplicate the process with other family members so it becomes a generational practice.  More importantly, you create the Ultimate Gift for Mom, that keeps on giving and giving.  It’s only fitting because she was your first teacher of Inbound Marketing.  Mum was an expert in Inbound Marketing?  Yes, she was because her task was about developing and training the “inner you” to become the best man/woman you could become, believe it or not. Additionally, she was your first teacher of Inbound Marketing because she did the following things in preparation of your arrival: researched, developed data, consulted with experts (grand mum), created strategies specific to the individual (yourself) and executed strategies to achieve a resolution to daily problems.  Should sound very familiar from both a marketing and mother perspective. Both give birth to their babies and responsible for their developmental growth which later impacts society.   

By now the symbiotic relationship between mum and Inbound Marketing should be clear, I hope. Now, let’s jump ahead in time and show the interconnectivity between technology, inbound marketing, mothers and their kids (Millennials).  So, with the massive acceleration in technological devices (computers, smartphones, IPads, Kindle, Mac Books, etc.,) and impact on social media, significant changes in societal behavioral conduct have occurred and businesses are scrambling to make appropriate adjustments to meet the needs of their consumer base.  Unfortunately, many businesses still engage in an old strategy called Outbound Marketing where companies (buy leads, pay for TV commercials, flyers, door-to-door salesman, etc.,) initiate contact by sending their messages to their desired target market.  Nothing wrong with traditional marketing (outbound marketing) if, the strategy generates new and consistent customers; however, consumer behavior has changed and attracting them requires a more individualized approach that earns their attention. It’s the intimate touch that’s so critical in today’s market (yeah, just like mum). 

Generally, Millennials (Generation Y or Net generation) are the target population most desired by most major corporations because they are some-what “fresh meat” with great potential purchasing power; however, they are also, very entitled and opinionated in their beliefs which have impacted corporate culture, media and certain parts of society when dealing with various social issues (equal pay, abortion, war, etc.,).  Being in a westernized capitalist society when money is involved or potential to generate massive revenue then, positions quickly change at least publicly because business is business.  So, mum’s little millennials are impacting the society and possibly the World be it good or bad.  So, she should be rewarded for her dedication.

Now, the research suggests that rearing a child from birth into adulthood (18-years old) costs approximately $250,000 dollars and the cost continues to increase yearly.  Yes, you are worth it but, what about Dear Old Mom?  She and the Old Man could use that money for their retirement.

How about offering Mom the ultimate?  Mother's Day gift and I don't mean a card with chocolates and roses.  No, give her the means to retrieve the investment cost of rearing YOU and your siblings.  Give Mom and Father (don't forget him) access to the essential Tools, Training, Traffic and Resources needed to generate, Consistent, Predictable and Long-term Residual Income in the Information/Computer and Social Media global economy.  Start on May 12th 2016 or sooner.

Oh yes, since Father's Day is shortly after Mother's Day give the Old Man an early bird special.   Since he already “Tied The Noose” it's best he has a backup plan in the event of divorce, which is likely in today's reality.

Behind every great man is a man greater, his father.” 
â?? Habeeb Akande

Vaurn James

Contributor

 

 

 

 

 

 

 

 

 

 

Joan Beaulieu Markethive Alpha Founder

 

8 SEO Mistakes to Avoid

 

SEO - Mistakes

All search engine marketers are trying desperately to promote trends

Especially the trends that are aligned with traditional digital marketing. SEO is immensely important to enhance key to improving your website’s visibility, driving more traffic and better conversion rates.

The first thing one can do as an internet marketer is to avoid making mistakes. Following “SEO Best Practices” can be difficult for online marketers. With search engines changing algorithms on a periodic basis, every SEO strategy needs to adapt and adjust with the latest techniques while giving up on age-old practices. Here are some of the prominent mistakes made by SEO experts:

Mistake #1: Not optimizing images with rest of the content

Optimizing images is sometimes not part of the SEO strategy and can be over looked. Adding target keywords to images relevant to the rest of the content helps search engines understand them. A link to the image with just numbers and alphabets in odd positions does not convey anything but some relevant words and numbers would matter. One should incorporate descriptive keywords for every image. Including relevant alt text helps search engines to find images in relevant searches and even the accessibility of the site.

Mistake #2: Keyword stuffing

Nowadays websites contain varied types of content in terms of text. One needs keywords for SEO and use of right keywords is important for getting the right audience. Optimize them carefully to gain popularity in search engines. But keyword stuffing will only ruin your website ranking since cramming a keyword multiple times makes content worthless. Only keywords do not get customers to a website. Also, Google algorithms will get the site blacklisted and also issue a bad ranking.

Relying on large amounts of mediocre content can affect sites. Using specific keywords with strategic placement and relevant content is effective. Creating insightful info about a topic can can attract attention through different channels.

Mistake #3: Not Setting Up Canonicalization

When implementing an SEO strategy, one should make sure that you do not have duplicate content on the site. If there is identical content for online access using different URLs, you need to identify the right page for visitors and implement a canonical to help search engines know that it is not a duplicate version.

Mistake #4: Disregarding Pages by Not Indexing Them

One should not forget indexing pages. Pages that are broken or missing are going to avoid search engine results altogether because pages indicating 404 error are excluded. A high number of 404s leads to an increase in bounce rate and visitors will feel cheated of any information. Search engines crawl websites and rank them and 404 pages interrupt their process. It is important not to have broken links on your site and keep the website active.

Mistake #5: No updates on site

After spending months to create an interactive and attractive website, one should try to keep it dynamic with consistent blog posts or some other content. Companies fail to optimize the site with keywords and just sit back to watch the traffic decrease. Let in some updates that will help your prospects with relevant information and they might convert to leads.

One needs to make a schedule for posting different posts related to your field on a regular basis, and consistency will get you the attention of search engines too.

 

Mistake #6: Neglecting social media

Neglecting social media is a crime in this day and age. Social media is no longer an optional marketing ploy but a necessity for businesses. By being conversant and relevant on popular social sites like Facebook and Twitter, one can enhance a company’s image and credibility. Sharing your content will lead the search engines and drive potential visitors to your site. Social media following can also boost brand awareness amongst loyalists.

Mistake #7: Lack of internal links

One might think that it is erroneous to link to one’s own content and even think that search engines might read into it and even blacklist the pages. Despite what you may think, internal links to website is great for SEO and helps search engines to crawl to your website. One should focus on the most important pages of any site and strategize posts to link back to those pages. One should find a real connection between pages to do the linking task.

Mistake #8: Failure to measure progress

Improving SEO is like losing weight. One needs to check and measure your progress on a consistent basis. One should know the current standing when you start, and then track the changes. With solid metrics in place, one will know that the SEO practices have been working or not. If you do not think that there has been any progress, then it is preferable to drop it.

Credit: Keval Padia

Dennis Roeder

Contributor

Joan Beaulieu Markethive Alpha Founder