Article Marketing Guide For Effective Article Marketing

What Kind of Articles are most effective in Article Marketing?


There are countless subject areas that one could write about. But to make the biggest positive impact on your home business, the articles that work the best are those that  match the interests of your niche market.

If your home business is selling information products to stay-at-home moms who want to start their own at-home business, then you want to write articles that demonstrate your expertise in that area. When those readers get to your resource box at the end of your article, they’ll click on the link expecting more of the same great content. Writing articles for dog lovers, for instance, when your target market is aspiring work-at-home moms just doesn’t make sense.

The best explanation I've ever heard of this was by Jimmy D. Brown who coined the term “useful but incomplete”.  What he meant was that your articles should be “useful” to your target audience, but “incomplete” in that they should lead the reader hungrily to seek more information from you. They'll turn to your resource box in search of more.

Quality is also a key ingredient to successful articles. While anyone can throw together a few sentences, combine a few paragraphs, paste on a resource box and call it an article, this slap-dash method is not likely to produce the results you desire. Quite simply, quality content is the key for any kind of success in article marketing.

Online article submission sites are filled with articles written by non-native language writers who don’t understand grammar or sentence structure, or by those who have simply copied what someone else wrote and plugged it into an article spinner without thought for the value of the finished article. Using such shoddy marketing methods will never help your article marketing efforts, and will likely brand you as unprofessional and harm your reputation as a business owner.

The majority of writers seeking content would prefer to find an expert on or with 10 high-quality articles, than one with 500 junk articles. When editors and readers see junk articles, they assume that everything that person does is junk. Not a great way to build a home business!

When you offer well-written, relevant content that helps your reader answer a question or gain new knowledge and understanding of a subject matter they're interested in, you'll establish yourself as an expert and advance your article marketing efforts and, ultimately, your home based business

Joan Beaulieu
Skype: joanbeaulieu2



Did you know that a full 3 out of 4 businesses in the USA are in
fact a home based business? And for good reason… People are
tired of the rat race… tired of dedicating 30-40 of their best years
towards building someone else's dream! Tried of not being there
to watch their kids grow up. Over 20 million people in the US alone
have discovered a better way. What's holding you up???

Joan Beaulieu Market Hive

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