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Instagram Expands To Over 500 Mil-Can it save Facebook?


Why is this happening? Reason: Most people on the go are highly visual and don't tend to read much anymore. "A Picture Says A Thousand Words" as the old saying goes, so maybe there is something to keeping it short and sweet and visual. 

"Facebook has spread its tentacles into the messaging boom after building the world's most popular social network, buying Instagram for $1 billion in cash and stock in 2012. Facebook also owns two other of the world's most popular apps: WhatsApp, which it bought for billions and has 1 billion users, and its homegrown app, Facebook Messenger, which hit 900 million users in April.

"Facebook itself captures enormous amounts of people’s attention on their mobile devices, and that’s hugely powerful. But there will always be alternatives either in broad use or in use by demographic or geographic segments," said Jan Dawson, chief analyst with Jackdaw Research.

EMarketer forecast for Instagram mobile adverting revenue.

EMarketer forecast for Instagram mobile adverting revenue. (Photo: EMarketer)

Instagram, for example, is popular with teens.

"Facebook has arguably been deploying the candy bar strategy — own as many of the brands on the shelf as possible to maximize your market share," Dawson said.

The exception: Snapchat, the mobile app popular with young people which Facebook tried to buy twice.

"It remains to be seen how important that miss will be, but it’s already clear that it’s a really important competitor to Facebook for people’s time and attention, and for companies’ ad dollars," Dawson said.

SunTrust Robinson Humphrey analyst Robert Peck says Instagram's overall growth is impressive but the numbers suggest growth in the U.S. is slowing as competition from Snapchat escalates.

"We note that most, if not all, of the (monthly active user) growth is coming from international markets. In fact, we estimate the U.S. market likely grew in a range of 0 to 18% on an annualized basis in the most recent 9 month period," Peck wrote in a research report on Tuesday.

Instagram targets small business ad revenue

The jump in Instagram users — and their advertising-pleasing demographics — has helped Facebook bill Instagram as a buy for marketers looking to increase awareness and spur sales. Evidence of its early commercial promise: Instagram already has more than 200,000 advertisers. Analysts say Instagram's nascent advertising business is growing rapidly.

Research firm eMarketer expects Instagram's global mobile ad revenue to reach $1.53 billion this year and more than $5 billion by 2018. Analysts say Instagram's contributions are already being felt in Facebook financial results even though the giant social network does not break those out.

"What is certain is that Instagram has been a big factor in Facebook’s recent repeated blowing out of its financial results, and its impressive rate of revenue growth in particular," Dawson said."

Can Instagram save Facebook? With Facebook trending down and Instagram trending up maybe it will pick up the loss of Facebook. Pretty smart move Facebook! 

Thanks for reading,
Dr. Raymond Jewell

PS: Dr. Raymond Jewell is a leading Economist specializing in the Small and Home Based Business Marketplace. He is a Alpha Founder with Markethive and manages several blogs on the hive. Dr. Jewell is a professional Network Marketer and represents several companies successfully. He can be reached through Markethive.

Joan Beaulieu Markethive Alpha Founder https://markethive.com/joanbeaulieu


Customer Centric Ideas for Network Marketing…Why the MLM Philosophy Sucks


Let's Face it…MLM Philosophy Sucks!

Have you ever wondered what it takes to reach the top of a network marketing company and be able to stay there for years on end? The Answer is a customer centric approach. 

Network Marketing has been growing so rapidly over the years that the culture within has forgotten what is truly important to this type of business. I'll give you hint it – This has nothing to do with how many distributors you have on your team..

For years people have told me to focus on getting other distributors for my network marketing business. That is what I did…that is what I focused on for so long. Over time, I realized that distributors come and go…It's part of the business.. making this industry a constant uphill battle to reach the top of an organization. As distributors, we tend to buy overpriced products on autoship that we do not use and are not passionate about at all. 

Most of the products I have tried in the past are nothing but a hoax. They never did what they were promoted to do. However, every once in a while a new network marketing company arrives with reputable products that are sold in bulk under wholesale giving the distributor resell rights for a return profit and leverage in the market place to run a successful business that is always in the "Green". 

This image above is the typical culture that exists when anyone thinks of Network Marketing or MLM opportunities. How many times have you and your downline made jokes about this? This is the exact type of thinking that drives distributors away from a business opportunity. 

 Those who focus on distributor recruitment are doomed to fail!

 The number one goal of every type of business since the beginning of time has been customer acquisition. The ability to acquire and retain customers throughout the lifespan of the business. The vision my group of network marketers has is to have more customers than distributors at all times. This cam be done very easily if you work with the right company as we are doing right now. We buy into the company with a business builder pack for $499. This qualifies everyone at the Ruby level and allows us to effortlessly buy and sell our products in bulk on a montly basis while continuing to have a positive cash flow. 

Customer Centric Ideas For Network Marketing

Our distributor team is individually gaining 16 potential customers every month using this method. What does this mean…Volume…lots of Volume…which means faster rank advancements in the company.

As we sell product to our customer base, we speak with our warm market of other network marketers and ask them if they would be interested in this new approach to work as a united team in the industry building this customer centric business model. We work together to build our downlines deep, not wide. So what drives our team to success? Well, first thing is "Hard Work". 

Hard work is required no matter what you do in life to reach success. We run a business; therefore we all work and we work we the other people who work too to help them grow and earn more money. Those who do nothing get left in the dust. We reward people who work by helping them build their team. Network marketing is all about helping other business partners succeed with their own business as we provide the highest level of service to our regular customers. 

Have you been involved in Network Marketing before?

How long have you been involved in the industry?

How many companies have you been with? 

Are you open to looking at any other good business opportunities the focus on a customer centric approach?

Are you open to learning a whole new way to build a business that will keep your autoship reselling for a profit while recruiting hard working distributors to join the team? 

If your answer is "yes" to the last two questions then I would like to test your work ethic and see if you would be a good qualifing fit for the team. 

Join me at Markethive – Market Network for Entrepreneurs. Set up your account as an Alpha Trailblazer (free), then set up your profile page. Once that is done I will connect with you through social media (facebook, linkedin etc.) to exchange phone numbers to discuss our business opportunity and ask you to join the business group within Markethive. We must go through some steps just like a job interview to find those individuals who really qualify. 

We are real business people who want to make sure that the people who join our business will be "All In" with this business which requires the purchase of the business builder pack within our organization. You are going to need Markethive to promote your business online. There is no other Inbound Marketing Platform on the internet as powerful as this one. And it costs nothing…The tools inside are free…The top competitor to Markethive is Pardot or Marketo which costs $1000's a month to use..

Benefits of Joining Our Business at the Business Builder Level:

There are several reasons why we do this. The main reason is you as a distributor on our team will be ranked as a "Ruby" with our company which will qualify you for higher commissions meaning you will advance with the company very quickly. You will also have enough product on hand to resell for profit and acquire 16 new customers each and every month.

Additional perks: You will be given a network marketing recruiting system FREE. I will waive your purchase fees. You will always have other network marketers to contact and ask if they are interested at looking at this new business movement that is directing the network marketing culture into a customer centric culture.  We are also willing to give those individuals who purchase the business builder pack ($499); at the Ruby level, the affiliate rank in markethive as an Alpha Entrepreneur!

The Alpha Entrepreneur Affiliate Rank is valued at $5000! this is how commited we are to your success. 

I want to make sure that the same level of support I give my customers is also applied to my business partners. This will always be the case as long everyone is working hard and putting in the effort to build their business. 

For myself and team, we look forward to seeing you be a part of this customer centric movement! 

Written by Steven Cavan

————————————- 

Joan Beaulieu

Markethive Alpha Founder- Legacy Member 

Ruby Team Leader 

Skype: joanbeaulieu2

Joan Beaulieu Markethive Alpha Founder https://markethive.com/joanbeaulieu


Emerging Markets merge into record shattering success for seasoned entrepreneur

video imageNew Markets merge into record shattering success for seasoned entrepreneur

“With the advent of a real Market Network (Markethive) and a real emerging Customer Centric network marketing giant (Valentus) even I was surprised with the ease of building a new empire in this industry”. Explained Thomas Prendergast, Entrepreneur, Internet Innovator and CEO and founder of Markethive.

“I have been an advocate for ending the business practices of buying and selling leads. And calling for an end to spam email, spam faxes, telemarketing, ending popup ads, bill board ads, you know, the practice called outbound marketing”. He continued to explain. “It was heavily relied upon in the days before the Internet a long time ago and has suffered a long painful death since the Internet was released to the public in 1991, I know, I was there and have continued to ride this journey called the Internet.” Mr Prendergast emphasized.

10 years before the Internet Thomas Prendergast ran an Ad agency in the Silicon Valley and was very aware of tech and the emerging Internet. “Which is why I was on the Internet almost the moment it was available to the public in 1991” Mr. Prendergast revealed.

Within years of immersing himself into the Internet, he became aware of Network Marketing. He found it fascinating that anyone with some skill and determination could reasonably build a living income. This idea supported his empathetic support of struggling prodigies, up and coming entrepreneurs and anyone who had greater dreams than the typical job afforded them.

“Although I was aware of buying mailing lists for my ad agency in the 80s I was not aware of the pushing of buying names and phone numbers for MLMers to call on people supposedly interested in a business opportunity”, Thomas Prendergast said.  As he become more aware of the MLM industry, he also found that most leaders who had working spheres of influence, would tell those they recruited into these pyramid schemes (the majority of these people did not have large spheres of influence) to buy these leads and cold call them.

Mr. Prendergast continued, “My instincts told me this was a bad idea and a serious mistake. But these “leaders” promoted this technique because they had no real option, ability or intentions on helping these people that just enrolled into one of their pyramid schemes “that really was just another “Hopes and Dreams” pitch, and that is another story”.

This became painfully clear when Thomas was witness to such a salesman, we will call him David, who had a talk show, had published many books, had a strong following, had joined a newly launched MLM deal, was conducting a teleconference call with all the people David had recently recruited into this new opportunity MLM. On that call, David told all the 1000s of listeners to go to his friend John and buy the leads they had allegedly pre interviewed at about $100 per 10 leads.

“This was mid-1990s. I bought 100 of them costing me $1000 and called them all (another article) and the results were 80% insults, 15% hang ups and the rest no answers. Not one was aware of any interview and the rejection level was as high as it gets. This was a process that would eliminate anyone new to the MLM process from continuing on in any business. Rejection is a process only boiler room telemarketers and well-seasoned sales people can withstand. It is death to the average Mom and Pop trying their hand at MLM”, Mr. Prendergast revealed.

Emerging Markets, Paradigm Shifts, Trends and all the other annoying clichés.

There are two firmly entrenched trends that have been born in the Internet, because of the technology, the reach of technology and the emersion of the masses into the technology, primarily due to the Social Networks, that Customer Centricity and Inbound Marketing emerged. Think of them as brother and sister.

Customer Centricity (Think Amazon):

Thomas Prendergast has been advocating Customer Centricity for the Network Marketing industry for over 10 years now. Mr. Prendergast explained, “Less than 1% of said industry understands it, the rest uninterested, and continue to promote the failed process of selling “Hopes and Dreams” of thinly veiled pyramid schemes with over priced products that rarely accomplish what they claim they do”.

However there have been a few that moved towards the “customer centric”, but not fully; with one in particular, abandoning the entire concept, only to find that decision is destroying the company as we speak, with commissions being cut consistently for the past 3 years, causing a drastic end to growth and a company in disarray. The other company built a customer option with infomercials, as a reward for their peak performers to acquire said such infomercial leads, which has dwindled due to current trends away from traditional Cable TV and Dish TV. Those 2 companies are Trivita and Beach Body.

Here is the summary of Thomas Prendergast’s Customer Centric proposal for this industry.

  1. First and foremost the company’s focus must be to “Serve the Needs of the Customer” not the distributors!
  2. Products that cost the distributors less than they sell them for on the open markets (like Ebay auctions, Amazon stores, Craig’s list)
  3. A virtual warehouse that supports the distributor allowing purchasing in bulk, at lower wholesale prices, keeping the inventory at the company, allowing for drop shipping.
  4. Offering co-op Advertising partnerships, to the distributors, allowing distributors to receive smaller shares of that traffic, that being customers and distributors from the results of mass marketing on the Internet. This has been done by a few other companies to great success. In other words, it works.
  5. Other mass marketing technology that now comes to full force are, 800 number platforms, self-replicated Amazon, Ebay, etc. accounts, shopping cart widgets for 3rd level distributors domains, and Social Marketing aps allowing purchase within Social Markets.

Summary:

With the accelerated market place awash in innovation and technology, technology that puts the human element right into the center of the equation, you can understand why you see the MLM industry sluggish and many companies dying on the vine and others falling flat on their faces with their much heralded launches. Entrepreneurs (distributors) that once upon a time, a flashy video, a charming pitch man, and a compelling comp plan, worked to explode the next greatest MLM launch. Not anymore!

Not today.

It is only a matter of time a young bold, innovative entrepreneur launches the first true customer centric MLM similar to the framework Mr. Prendergast has discussed here. And when they do, the world will quake, the swamps will empty and the first multi trillion MLM enterprise will rise to stand head to toe with the great innovations today like Facebook, Google, PayPal etc.

Inbound Marketing:

Inbound Marketing is the most effective marketing method for doing business online. Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight quickly.

This is exactly what Markethive is but more. Markethive is the first newly discovered Market Network

What Is A Market Network?

“Marketplaces” provide transactions among multiple buyers and multiple sellers — like eBay, Etsy, Uber and LendingClub.

“Networks” provide profiles that project a person’s identity, then, lets them communicate in a 360-degree pattern with other people in the network. Think Facebook, Twitter and LinkedIn.

What’s unique about market networks is that they:

  1. Combine the main elements of both networks and marketplaces
  2. Use SaaS workflow software to focus action around longer-term projects, not just a quick transaction
  3. Promote the service provider as a differentiated individual, helping to build long-term relationships

Mr. Prendergast enthusiastically continued, “The amazing timing of this entire process is the emerging of the first Market Network; “Markethive” and my friend “David Jordan’s” company Valentus the first real Customer Centric Company”.

Thomas Prendergast summarizes it by saying, “Valentus is experiencing record growth and record time and by all indications is about to enter into “Momentum”. I credit all of this to the fact that Valentus has the foundational product that the markets support the retail priced organically where distributors buy the product well below the market retail”.

Thomas continued saying, “I know this all seems so complex, but in reality it is quite simple. Valentus’ explosive growth is because it is a real business based on Economics 101. Buy low sell High!”

Mr. Prendergast adds credit to the story saying, “With the fusion of these two huge trends found in Markethive and Valentus, I give credit to this phenomena as to my ease in exploding the growth of my little “distributorship” in Valentus, breaking records in the first month and the meteoric growth of this organization because Inbound Marketing (Markethive) has found Customer Centricity (Valentus) and the rest will be historic”.

If this article finds you the least bit excited, curious or at least amused, we invite you to find out yourself more about these two incredible trends and how they complement each other. Your curiosity will cost you nothing. Sign up for these two companies at the below addresses (If you have not already):

Markethive (sign up or let’s be friends):
https://markethive.com/joanbeaulieu

Valentus:
http://www.ValentusTour.com/joanbeaulieu 

Entering a phone number will assure that I will call you to enjoy a 5-10 minute chat with you. I look forward to that, BTW.

 

Joan Beaulieu 
Helping People Help Themselves

 

Joan Beaulieu Markethive Alpha Founder https://markethive.com/joanbeaulieu

The Ultimate Marketing Machine

The Ultimate Marketing Machine

  • A Strategy & Execution Case

In the past decade, what marketers do to engage customers has changed almost beyond recognition. With the possible exception of information technology, we can’t think of another discipline that has evolved so quickly. Tools and strategies that were cutting-edge just a few years ago are fast becoming obsolete, and new approaches are appearing every day.

Yet in most companies the organizational structure of the marketing function hasn’t changed since the practice of brand management emerged, more than 40 years ago. Hidebound hierarchies from another era are still commonplace.

Marketers understand that their organizations need an overhaul, and many chief marketing officers are tearing up their org charts. But in our research and our work with hundreds of global marketing organizations, we’ve found that those CMOs are struggling with how to draw the new chart. What does the ideal structure look like? Our answer is that this is the wrong question. A simple blueprint does not exist.

Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing excellence, and what structures and ways of working will support them?” Any Structure must follow strategy—not the other way around.

To understand what separates the strategies and structures of superior marketing organizations from the rest, EffectiveBrands (now Millward Brown Vermeer)—in partnership with the Association of National Advertisers, the World Federation of Advertisers, Spencer Stuart, Forbes, MetrixLab, and Adobe—initiated Marketing2020, which to our knowledge is the most comprehensive marketing leadership study ever undertaken. Co-author Keith Weed, the CMO of Unilever, is the chairman of the initiative’s advisory board. Todate the study has included in-depth qualitative interviews with more than 350 CEOs, CMOs, and agency heads, and over a dozen CMO roundtables in cities worldwide. We also conducted online quantitative surveys of 10,000-plus marketers from 92 countries. The surveys encompassed more than 80 questions focusing on marketers’ data analytics capabilities, brand strategy, cross-functional and global interactions, and employee training.

We divided the survey respondents into two groups, overperformers, and underperformers, on the basis of their companies’ three-year revenue growth relative to their competitors’. We then compared those two groups’ strategies, structures, and capabilities. Some of what we found should come as no surprise: Companies that are sophisticated in their use of data grow faster, for instance. Nevertheless, the research shed new light on the constellation of brand attributes required for superior marketing performance and on the nature of the organizations that achieve it. It’s clear that “marketing” is no longer a discrete entity (and woe to the company whose marketing is still siloed) but now extends throughout the firm, tapping virtually every function. And while the titles, roles, and responsibilities of marketing leaders vary widely among companies and industries, the challenges they face—and what they must do to succeed—are deeply similar.

Highlights from the Survey

 
Building Needed Capabilities

% of respondents who said that their organization’s training program was tailored to the specific needs of their business

 

 

Winning Characteristics

The framework that follows describes the broad traits of high-performing organizations, as well as specific drivers of organizational effectiveness. Let’s look first at the shared principles of high performers’ marketing approaches.

Big data, deep insights.

Marketers today are awash in customer data, and most are finding narrow ways to use that information—to, say, improve the targeting of messages. Knowing what an individual consumer is doing where and when is now table stakes. High performers in our study are distinguished by their ability to integrate data on what consumers are doing with knowledge of why they’re doing it, which yields new insights into consumers’ needs and how to best meet them. These marketers understand consumers’ basic drives—such as the desire to achieve, to find a partner, and to nurture a child—motivations we call “universal human truths.”

The Nike+ suite of personal fitness products and services, for instance, combines a deep understanding of what makes athletes tick with troves of data. Nike+ incorporates sensor technologies embedded in running shoes and wearable devices that connect with the web, apps for tablets and smartphones, training programs, and social networks. In addition to tracking running routes and times, Nike+ provides motivational feedback and links users to communities of friends, like-minded athletes, and even coaches. Users receive personalized coaching programs that monitor their progress. An aspiring first-time half-marathon runner, say, and a seasoned runner rebounding from an injury will receive very different coaching. People are rewarded for good performance, can post their accomplishments on social media, and can compare their performance with—and learn from—others in the Nike+ community.

Purposeful positioning.

Top brands excel at delivering all three manifestations of brand purpose—functional benefits, or the job the customer buys the brand to do (think of the pick-me-up Starbucks coffee provides); emotional benefits, or how it satisfies a customer’s emotional needs (drinking coffee is a social occasion); and societal benefits, such as sustainability (when coffee is sourced through fair trade). Consider the Unilever Sustainable Living Plan, which defines a set of guiding principles for sustainable growth that emphasize improving health, reducing environmental impact, and enhancing livelihoods. The plan lies at the heart of all Unilever’s brand strategies, as well as its employee and operational strategies.

In addition to engaging customers and inspiring employees, a powerful and clear brand purpose improves alignment throughout the organization and ensures consistent messaging across touchpoints. AkzoNobel’s Dulux, one of the world’s leading paint brands, offers a case in point. In 2006, AkzoNobel was operating a heavily decentralized business structured around local markets, with each local business setting its own brand and business goals and developing its own marketing mix. Not surprisingly, the outcome was inconsistent brand positioning and results; Dulux soared in some markets and floundered in others. In 2008, Dulux’s new global brand team pursued a sweeping program to understand how people perceived the brand across markets, paint’s purpose in their lives, and the human truths that inspired people to color their environments. From China, to India, to the UK, to Brazil, a consistent theme emerged: The colors around us powerfully influence how we feel. Dulux wasn’t selling cans of paint; it was selling “tins of optimism.” This new definition of Dulux’s brand purpose led to a marketing campaign, “Let’s Color.” It enlists volunteers, which now include more than 80% of AkzoNobel employees, and donates paint (more than half a million liters so far) to revitalize run-down urban neighborhoods, from the favelas of Rio to the streets of Jodhpur. In addition to aligning the once-decentralized marketing organization, Dulux’s purpose-driven approach has expanded its share in many markets.

Total experience.

Companies are increasingly enhancing the value of their products by creating customer experiences. Some deepen the customer relationship by leveraging what they know about a given customer to personalize offerings. Others focus on the breadth of the relationship by adding touchpoints. Our research shows that high-performing brands do both—providing what we call “total experience.” In fact, we believe that the most important marketing metric will soon change from “share of wallet” or “share of voice” to “share of experience.”

McCormick, the spices and flavorings firm, emphasizes both depth and breadth in delivering on its promise to “push the art, science, and passion of flavor.” It creates a consistent experience for consumers across numerous physical and digital touchpoints, such as product packaging, branded content like cookbooks, retail stores, and even an interactive service, FlavorPrint, that learns each customer’s taste preferences and makes tailored recipe recommendations. FlavorPrint does for recipes what Netflix has done for movies; its algorithm distills each recipe into a unique flavor profile, which can be matched to a consumer’s taste-preference profile. FlavorPrint can then generate customized e-mails, shopping lists, and recipes optimized for tablets and mobile devices.

Organizing for Growth

Marketing has become too important to be left just to the marketers in a company. We say this not to disparage marketers but to underscore how holistic marketing now is. To deliver a seamless experience, one informed by data and imbued with brand purpose, all employees in the company, from store clerks and phone center reps to IT specialists and the marketing team itself, must share a common vision.

Our research has identified five drivers of organizational effectiveness. The leaders of high-performing companies connect marketing to the business strategy and to the rest of the organization; inspire their organizations by engaging all levels with the brand purpose; focus their people on a few key priorities; organize agile, cross-functional teams; and build the internal capabilities needed for success.

Connecting.

In our work with marketing organizations, we have seen case after case of dysfunctional teamwork, suboptimal collaboration, and lack of shared purpose and trust.

Despite cultural and geographic obstacles, our high-performing marketers avoid such breakdowns for the most part. Their leaders excel at linking their departments to general management and other functions. They create a tight relationship with the CEO, making certain that marketing goals support company goals; bridge organizational silos by integrating marketing and other disciplines; and ensure that global, regional, and local marketing teams work interdependently.

Marketing historically has marched to its own drummer, at best unevenly supporting strategy handed down from headquarters and, more commonly, pursuing brand or marketing goals (such as growing brand equity) that were not directly related to the overall business strategy. Today high-performing marketing leaders don’t just align their department’s activities with company strategy; they actively engage in creating it. From 2006 to 2013, our surveys show, marketing’s influence on strategy development increased by 20 percentage points. And when marketing demonstrates that it is fighting for the same business objectives as its peers, trust and communication strengthen across all functions and, as we shall see, enable the collaboration required for high performance.

Another way companies foster connections is by putting marketing and other functions under a single leader. Motorola’s Eduardo Conrado is the senior VP of both marketing and IT. A year after Antonio Lucio was appointed CMO of Visa, he was invited to also lead HR and tighten the alignment between the company’s strategy and how employees were recruited, developed, retained, and rewarded. CoauthCo-author Weed leads communications and sustainability, as well as marketing, at Unilever. And Herschend Family Entertainment, owner of the Harlem Globetrotters and various theme parks, has recently expanded CMO Eric Lent’s role to chief marketing and consumer technology officer.

Marketing has become too important to be left just to the marketers. All employees, from store clerks to IT specialists, must be engaged in it.

Inspiring.

Inspiration is one of the most underused drivers of effective marketing—and one of the most powerful. Our research shows that high-performing marketers are more likely to engage customers and employees with their brand purpose—and that employees in those organizations are more likely to express pride in the brand.

Inspiration strengthens commitment, of course, but when it’s rooted in a respected brand purpose, all employees will be motivated by the same mission. This enhances collaboration and, as more and more employees come into contact with customers, also helps ensure consistent customer experiences. The payoff is that everyone in the company becomes a de facto member of tCo-authoring team.

The key to inspiring the organization is to do internally what marketing does best externally: create irresistible messages and programs that get everyone on board. At Dulux, that involved handing paint and brushes to thousands of employees and setting them loose on neighborhoods around the world. Unilever’s leadership conducts a quarterly live broadcast with most of the company’s 6,500 marketers to celebrate best brand practices and introduce new tools. In addition, Unilever holds a series of globally coordinated and locally delivered internal and external communications events, called Big Moments, to engage employees and opinion leaders companywide directly with the broader purpose of making sustainable living commonplace. Research shows this has led to a significant increase in employee commitment. Nike has a marketing staffer whose sole job is to tell the original Nike story to all new employees.

Inspiration is so important that many companies, Unilever among them, have begun measuring employees’ brand engagement as a key performance indicator. Google does this by assessing employees’ “Googliness” in performance appraisals to determine how fully people embrace the company’s culture and purpose. And Zappos famously offers new hires $3,000 to leave after four weeks, effectively cutting loose anyone who is not inspired by the company’s obsessive customer focus.

Focusing.

When we asked eight global marketing executives in one organization to list their top five marketing objectives, only two goals made it onto everyone’s list. The remainder was a motley assortment of personal or local objectives. Such misalignment, our data show, increases the farther teams are from an organization’s center of power. With marketing activities ever more dispersed across global companies, that risk must be carefully managed.

By a wide margin, respondents in overperforming companies agreed with the statements “Local marketing understands the global strategy” and “Global marketing understands the local marketing reality.” Winning companies were more likely to measure brands’ success against key performance indicators such as revenue growth and profit and to tie incentives at the local level directly to those KPIs. Ironically, almost all companies were meticulous in planning and executing consumer communication campaigns but failed to devote the same care to internal communications about strategy. That’s a dangerous oversight.

Marc Schroeder, the global marketing head for PepsiCo’s Quaker brand, understood the need for internal cohesiveness when he led a cross-regional “marketing council” to develop and communicate the brand’s first global growth strategy. The council defined a purposeful positioning, nailed down the brand’s global objectives, set a prioritized growth agenda, created clear lines of accountability and incentives, and adopted a performance dashboard that tracked industry measures such as market share and revenue growth. The council communicated the strategy through regional and local team meetings, including those with agencies and retail customers worldwide, and hosted a first-ever global brand stewardship event to educate colleagues. As a result of those efforts, all Quaker marketing plans are now explicitly linked to one overall strategy.

Organizing for agility.

Our research consistently shows that organizational structure, roles, and processes are among the toughest leadership challenges—and that the need for clarity about them is consistently underestimated or even ignored.

We have helped design dozens of marketing organizations. Typically we enter the scene after a traditional business consultancy has done preliminary strategy, cost, and head-count analyses, and our role is to work with the CMO to create and implement a new structure, operating model, and capability-building program. Though we believe there is no ideal organizational blueprint, our experience does suggest a set of operational and design principles that any organization can apply.

Today marketing organizations must leverage global scale but also be nimble, able to plan and execute in a matter of weeks or a few months—and, increasingly, instantaneously. Oreo famously took to Twitter during the blackout at the 2013 Super Bowl, reminding consumers, “You can still dunk in the dark,” making the brand a trending topic during one of the world’s biggest sporting events. That the tweet was designed and approved in minutes was no accident; Oreo deliberately organized and empowered its marketing team for the occasion, bringing agency and brand teams together in a “mission control” room and authorizing them to engage with their audience in real time.

Complex matrixed organizational structures—like those captured in traditional, rigid “Christmas tree” org charts—are giving way to networked organizations characterized by flexible roles, fluid responsibilities, and more relaxed sign-off processes designed for speed. The new structures allow leaders to tap talent as needed from across the organization and assemble teams for specific, often short-term, marketing initiatives. The teams may form, execute, and disband in a matter of weeks or months, depending on the task.

New marketing roles.

As companies expand internationally, they inevitably reorganize to better balance the benefits of global scale with the need for local relevance. Our research shows that, as a result, the vast majority of brands are led much more centrally today than they were a few years ago. Companies are removing middle, often regional, layers and creating specialized “centers of excellence” that guide strategy and share best practices while drawing on needed resources wherever, and at whatever level, they exist in the organization. As companies pursue this approach, roles and processes need to be adapted.

Marketing organizations traditionally have been populated by generalists, but particularly with the rise of social and digital marketing, a profusion of new specialist roles—such as digital privacy analysts and native content editors—are emerging. We have found it useful to categorize marketing roles not by title (as the variety seems infinite) but as belonging to one of three broad types: “think” marketers, who apply analytic capabilities to tasks like data mining, media-mix modeling, and ROI optimization; “do” marketers, who develop content and design and lead production; and “feel” marketers, who focus on consumer interaction and engagement in roles from customer service to social media and online communities.

The networked organization.

A broad array of skills and organizational tiers and functions are represented within each category. CMOs and other marketing executives such as chief experience officers and global brand managers increasingly operate as the orchestrators, assembling cross-functional teams from these three classes of talent to tackle initiatives. Orchestrators brief the teams, ensure that they have the capabilities and resources they need, and oversee performance tracking. To populate a team, the orchestrator and team leader draw from marketing and other functions as well as from outside agencies and consulting firms, balancing the mix of think, do, and feel capabilities in accordance with the team’s mission.

Companies are using this model to create task forces for a range of marketing programs, from integrating online and physical retail experiences to introducing new products. When Unilever launched Project Sunlight—a consumer-engagement program connected with its sustainable living initiative—the team drew talent from seven expertise areas. The international cable company Liberty Global uses task forces to optimize the customer experience at key engagement points—such as when customers receive a bill. These teams are led by managers from a variety of marketing and nonmarketing functions, have different durations, and draw from each of the three talent pools in different measure.

The task-force model is both agile and disciplined. It requires a culture in which central leadership is confident that local teams understand the strategy and will collaborate to execute it. This works well only when everyone in the organization is inspired by the brand purpose and is clear about the goals. Google, Nike, Red Bull, and Amazon all embrace this philosophy. Amazon’s Jeff Bezos captured the ethos when he said at a shareholders’ meeting, “We are stubborn on vision. We are flexible on details.”

Building capabilities.

As we have shown, the most effective marketers lead by connecting, inspiring, focusing, and organizing for agility. But none of those activities can be fully accomplished, or sustained, without the continual building of capabilities. Our research shows pronounced differences in training between high- and low-performing companies, in terms of both quantity and quality.

At a minimum the marketing staff needs expertise in traditional marketing and communications functions—market research, competitive intelligence, media planning, and so forth. But we’ve seen that sometimes even those basic capabilities are lacking. Courses to onboard new staff and teach targeted skills are just the price of entry. The best marketing organizations, including those at Coca-Cola, Unilever, and the Japanese beauty company Shiseido, have invested in dedicated internal marketing academies to create a single marketing language and way of doing marketing.

Senior managers across the company can benefit from programs for sharing expertise on consumer habits, competitor strategy, and retail dynamics. Virgin, Starbucks, and other corporations have created intensive “immersion” programs for this purpose. Executives at the director level can profit from advanced courses that focus on strategic considerations such as portfolio management and partnering. We find that senior leaders often gain a lot in digital and social media training, as they’re frequently less well versed in those areas than their junior colleagues are. Appreciating this, companies including Unilever and Diageo have taken their senior leaders to Facebook for training. We’ve collaborated with partners at Google, MSN, and AOL to develop similar programs, including “reverse mentoring,” which pairs very senior managers with younger staffers. Even the CMO can benefit from continued, targeted training. Visa’s Antonio Lucio, for instance, hired a digital native to teach him about social media and monitor his progress.

Underperforming marketers, on the other hand, underinvest in training. Their employees receive just over half a day of training a year, on average, while overperformers give people nearly two full days of tailored, practical training by external experts. At first blush, the Marketing2020 study reveals what you might expect: Marketers must leverage customer insight, imbue their brands with a brand purpose, and deliver a rich customer experience. They must connect, inspire, focus, organize, and build, as detailed here. The finding that’s striking—and should serve as both a warning and a call to arms—is that most organizations haven’t been able to put all those pieces together. Our data show that only half of even high-performing organizations excel on some of these capabilities. But that shouldn’t be discouraging; rather, it illuminates where there’s work to do. Regardless of how marketing delivers its messages in the future, the fundamental human motivations that marketers must satisfy won’t change. The challenge now is to create organizations that can truly speak to those needs.

David Ogden
Helping People Help Themselves

Joan Beaulieu Markethive Alpha Founder https://markethive.com/joanbeaulieu

Why Videos are Outperforming Pictures in Regards to Online Marketing

Why Videos are Outperforming Pictures in Regards to Online Marketing

video marketing,inbound marketing,markethive,tipsword,tipco,blogging

Videos have always been a high-demand medium for those who are looking to promote their product or service through online channels such as YouTube. However, you may have noticed the growing trend of embedding videos within a website. The same holds true for social media platforms such as Facebook. Why are videos taking the world of digital marketing by storm and what can we expect to see in the months ahead?

 

Information and Entertainment

It could be argued that the days of static SEO-rich text are fading away. Still, we all know that quality content can ultimately make the difference between a sale and a missed opportunity. Videos are set to bridge the gap between success and a lack thereof. A recent study by Cisco highlighted that videos are slated to account for no less than 69% of all consumer traffic by 2017 (1). The fact of the matter is that we live in a visually oriented society. Failing to capitalize on this trend could have negative consequences upon your business plan.

The Smartphone Influence

Another factor that is impossible to deny is the fact that we all use our smartphones on a daily basis. From downloading the latest games to watching a streaming broadcast, the days of 4G are now upon us. Very few consumers are willing to enlarge a block of text and read it from beginning to end in order to get a handle on what is being offered. Videos can accommodate this need in a fraction of the time. Any small business that fails to take advantage of this opportunity could soon find itself playing a game of catch-up for years into the future.

The Reach

Content marketing can be a tricky arena. It is difficult to understand what an audience may want and if static text or info graphics are boring, there is no doubt that your sales will suffer as a result. These concerns can be (partially) addressed through the use of video. For example, were you aware that YouTube receives more than 1 billion visitors each month (2)? In the same respect, the average consumer within the United States views at least one video each week. The fact of the matter is that videos can provide access to a massive pool of potential buyers.

The Personal Touch

We should never forget that videos enable us to connect with an audience in ways that would simply be impossible through a static website. Let's imagine that customer has a complaint about a product that they recently purchased. As opposed to sending a lengthy (and formal) email or simply replying to a post, imagine the impact that a personalized video response would have upon the future buying decisions. Additionally, other clients are likely to be very impressed with your ability to go “above and beyond” the norm.

Brand Uniformity

Another great aspect of videos is that they can be embedded across multiple sites. So, you could very well provide an outbound link to your Facebook page, a specific blog or even to YouTube itself. Not only is this a great way to increase your brand recognition, but Google looks favorably upon these actions.

Videos are without a doubt here to stay. Although well-written text and flashy graphics are always good ideas, we can't deny the fact that consumers want to be entertained, engaged and informed. Videos are the best ways to promote your product in a way that is appealing to your growing audience.

Richard Tipsword
MarketHive Developer

Sources:
1. http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-481360_ns827_Networking_Solutions_White_Paper.html
 

2. http://www.youtube.com/yt/press/en-GB/statistics.html

Joan Beaulieu Markethive Alpha Founder https://markethive.com/joanbeaulieu

Markethive, The Game Changer!

We Are Tooting Our Own Horn!

Markethive is a Game Changer in Inbound Marketing.

Markethive is going beta, and will soon enter the prelaunch phase of its future focus. People are joining and using this unique platform on a daily basis. To join and use the features is FREE to anyone no matter where you are in the World. 

Some are learning how gain a huge market reach using the Markethive platform and increase their businesses by significant amounts. 

Inbound Marketing, using Social Infusion, is a unique way to have people come to you instead of the traditional methods of going out and searching for them. When people come to you they are looking for what you have, and are in a better frame of mind to do business with. Any other way just results is a tug of war in business, with the results being ugly. 

Markethive has opened its platform to the Global Entrepreneur who is looking for ways to efficiently grow their business without breaking the bank. The platform is specifically designed for the World Entrepreneur, who is trying to grow their business, competing with the big guys on a level playing field. 

To learn about this Hugely, unique inbound marketing platform just click here and see for yourself how valuable this system can be in growing your business. It's free to join, and free to use!

See you in the hive!

Thanks for reading,
Dr. Raymond Jewell

PS: Dr. Raymond Jewell is a leading Economist specializing in the Small and Home Based Business Marketplace. He is a Alpha Founder with Markethive and manages several blogs on the hive. Dr. Jewell is a professional Network Marketer and represents several companies successfully. He can be reached through Markethive.

Joan Beaulieu Markethive Alpha Founder

Twitter Made Easy

Twitter Made Easy

Making a success of any business today would be better served if the internet was used. The internet being the far reaching tool that it is, helps to create the desired revenue for the successful business venture. The internet, specifically the social media tools have over time proven to be the most successful. Learn about Twitter here.

Twitter Basics

Tools like twitter can effective create the attention that is necessary in getting the information about the business to the wider audience. This is done with virtually no cost involved.

The planned site must is attractive enough to be the cause of the twitter exercise thus ensuring the desired amount of traffic to the site. Providing material that is worth discussion or viewing with the intention of dispersing information is very important as this is what will cause the interest to stay.

As the twitter platform is comparatively personal. Ensuring the exchanges have some form of follow ups is beneficial to the host. If the users are made to feel special, then it is almost guaranteed that the host site will garner the desired traffic which will eventually be converted to revenue.

Spending some time to personally address issues or comments will encourage the user to stay loyal as they perceive their participation to be well received and valued.
Being consistent, as in a daily basis also is another element to consider at it allows feedback and comments to be shared from a more current standpoint.
Building a rapport with the users is always a good idea as both parties will eventually attest to benefit from the exchanges. Building the list of customers, prospects, potential buyers all depends on whether the material being discussed is of high interest value.
Having a great product or service is of no value if it is not made known to the masses.

 
 Know The Difference Between Posting And Spamming

Spamming is perhaps the most annoying application that most internet users are weary of. Basically the spam element involved the sending of material in a continuous and abundant manner causing the recipient to be overwhelmed with unwanted material.

This will basically cause a lot of problems when the inbox becomes jammed with all the unwanted solicitations.

Therefore one needs to be careful to ensure the material posted is designed and posted in a way to does not cause it to fall into the spam category.

Most spasms target individual users who use the direct email messaging platform regularly. These email listing are more often than not “stolen” from other more legitimate sources with the intention of using the said list to post the material categorized as spam.

The two main types of spam but both are an equally unwelcomed solicitation.

Postings however are very different in its original design and intention aspect. Though having the same desired reach of the target audience, the posting element is used to create visibility on the internet but with the distinct difference of wanting to create an interaction.

The message is replied to in the form of email, internet forums and use net. The benefits of posting may include being able to harness direct visitors to the site, branding position, promotion of the site and its material of services or products, creating external links and many more positive contributions.

Posting also provides maximum visibility online. The classified ad site can be used without being feared as being categorized as spam and with this comes the advantage of being marketed effectively.
The hopeful result here is that through the posting even the uninterested viewer may be convinced enough to make the transition into making a more positive commitment.

 Be Clear On What You Are Promoting

Getting noticed on the online business arena is only possible if viewers are clear on what they are viewing. Put up ambiguous posting will not help to ensure the target audience nor will it ensure a successful presence on the internet.

 Some Tips

Here are some points to consider in ensuring the posting is clear and understood:

• Deciding and designing the material to be posted must follow one theme. When the material posted does not correspond with promotional tone then it can be rather confusing. Therefore the theme should be decided even before the actual designing of the posting is started.

• Understanding what the desired end goal is, contributes to the actual tools and formats that will eventually be utilized. When the goal is clearly identified, then the best suited tools available for internet marketing can be identified for its corresponding contributions.

• Besides the posting content it is also important to provide information on the actual supporting freebies, promotional gimmicks, possible back links, and any other content that would function as an advantage to the viewer visiting the site.

• The posting should also be very clear in the actual visual presentation style so that the viewer will immediately be able to identify with the content without having to resort to various clicks and long winded reading material.

Besides doing all the above using the right platform to get the posting to the target audience is also something that should be given serious consideration.

Newsletter promotion, blog digest, using the social media network, websites, and other forms of making things personal will all help to gain the attention of the target audience effectively.
The promotional plan and promotional strategies should comfortably merge into the same theme. This should in turn have the overall focus of the main achievement being sought.

Communicate With Others To Convey Professionalism

There are several different aspects that are usually addressed in the quest to stay professionally based with online dealings. The individual has the advantage if professionalism is extended and perceived to exist.

Perhaps the first area that professionalism should ideally cover is the area of etiquette. The universally accepted common elements would include having the semblance of being polite, being able to address each situation with a level of sincerity, working towards creating satisfies customers and many more.

Taking the time and effort to consider the subscriber list or group as a whole and addressing them as if each one was an individual concern and special would allow the positive basis of the relationship to be built.

Making a positive impact is also another way of portraying professionalism. When the other party is assured that the concerns will be addressed and then ensuring the follow up procedures are followed will create the level of professionalism that few can refute.  

Using email addresses that are appropriate and professional sounding is also necessary if one want to be taken seriously in the business arena. Simple but often overlooked is the need to ensure all content is accurately written and factual.

Using a suitable descriptive subject line is also a way to showing professionalism and avoids being identified or classified as spammers who also have casual addressing choices. Being specific, clear, reasonable and to the point is also showing professionalism as most people do not have the time or inclination to entertain unsolicited interruptions.

The items included in the signature should be of a professional design and content. Unnecessary information should not be included as it would not be deemed necessary.

Ensure all communications is done professionally and with only information sought exchanged. Keep all exchanges short, accurate and to the point.

 Learn How To Participate With The Community

Using twitter to enhance presence and positioning within the social platform is one of the reasons it was become a much sought after tool. This tool allows the desired traffic to be directed to the site through the twitter exchanges which act indirectly as a good advertising tool.

 Check In

The following are some of the recommendations that should be utilized in the quest to participate effectively:

• Making use of the hashtag symbol (#) followed be the name of abbreviation will allow for the sharing of posts between the viewers of a certain group and also follow the twitters connected to the same or similar hashtags. This particular norm has managed to successfully and effectively create the twitter chat that is both exciting and informative.

• For the more experienced twitter dabblers using the twitter chat tool while ensuring the twitter station is well tuned to filter out all unnecessary and annoying noises is important. As there is often a lot of static and other background noises the actual quality of the exchange is more often than not compromised thus the need to intentionally focus on this elimination.

• Upon identification of the hashtag for the desired community or group and the corresponding twitter char tool that is most workable, logging in should be the next step taken. Sometimes timing and dates do play a role, as the particular group chat may only be scheduled to fit a preordained pattern. Also remembering to include the hashtags in one’s own tweets is important so that the comments and question posted can be viewed by other too. In this medium it is also possible to include and also popular to see the expertise of a moderator helping to guide the elements of the discussion to ensure all stay focused on the subject at hand and also some sort of decorum is adhered to.

 Learn How To Make The Most Of Your Account And Profile

There are several effective ways to maximize the use of the twitter tool to enhance the account and profile of a site. The more exposure the site is able to attract the better the prospects of increased revenue earned.

Tips

The following are just some recommendations on how to go about achieving this ideal scenario:

• Perhaps the foremost point to make would be to effectively use the twitter tool to find and add newer contacts to an already existing list. The literal concept here is follow and be followed. Using emails as another follow up tool will encourage the viewer to pursue the initial contact.

• Letting the viewing audience know that there is a twitter page where your antics can be followed is part of the social networking engine. Using the other tools on the social networking platform to announce this is quite effective.

• Adding the twitter information to the email signature is also another way to allow and encourage viewers to follow the postings.

• Blogging about the twitter page being featured is also encouraged. Reminding all viewers of the regular intervals of posting through the blogging tool will create the excitement to encourage them to keep tabs on the latest information being dispensed.

• The twitter widget is also another additional beneficial element to make use of as this allows the other viewers to be aware of the frequency of the twitting exercise. The twitter widget should be added to the site of blog.  

• Listing on the twitter directories is another way to explore the possibilities of getting noticed. These directories are very effective in getting the site noticed by those seeking similar information.

• Ensuring the twitter page is attractive and attention grabbing will create the interest in wanting to follow the page. Use eye catching background and color schemes, avatars and bio information.

Avoid Over Promoting

Over promoting is a very dangerous category to fall into as this may eventually cause the viewing audience to turn elsewhere for the information they seek thus severely damaging the twitter page’s chances of making a success of whatever is being featured. Therefore it is necessary to check that this negative element does not appear and cause the damaging effects.
Be Cautious

Twitters have a “language” of their own and understanding and using it is both necessary and beneficial if the individual hosting a twitter site wants to be taken seriously in this arena.

There is a need to ensure the various new terms used as posting material which does not adhere to this will eventually get the site discredited or ignored. Choosing an unsuitable name is also to be avoided as this will cause the professionalism element to be severely discredited and not taken seriously.

Getting into a bragging mode with the intention of promoting something is a thinly disguised attempt to get noticed. When done often enough it will cause the exact opposite effects instead, as those originally viewing the site will end up being exasperated and bored.

Bad choice of timing is also another element to avoid as it may seem that the tweets are being run too frequently and even if the viewing was missed initially.

The unsolicited frequency of the tweeting exercise will eventually cause annoyance as viewers may no longer be interested in the same information being posted.

More often than not this self promoting material can get redundant even if what is being promoted is useful and relevant in the host’s perspective.

Repetitive information will become stale. Sometimes when there is too much promoting done, the basic need to address certain issues are overlooked or ignored. This will frustrate the participating viewer as the concerns fail to be addressed effectively.

Follow And Use Relevant Tweets
In order to gain beneficial leverage in the online business platform various advantages elements should be sourced and utilized as often as possible. Following and using relevant tweets does have its benefits and it should be worth taking the time and explore this further. Below are some of the reasons why following and using relevant tweets can be useful and beneficial:
Be Relevant

Making use of the hashtags will allow the relevant searches to be more efficient and convenient. It increases the chances of the tweets being viewed by those interested in the particular area being featured. However using multiple hashtags should be avoided as it will only be categorized as spam.

Using twitter to check what the competitors are doing in terms of new launches, promotions, products, services and a variety of other progressive exercises is definitely a wise move to make. This information will help to enhance one’s own endeavors and bring about more compatible percentages of increased success.  

Tweets should also be carefully analyzed for its popularity and responsive presence. Tweaking the information posted or ideas exchanged in order o attract attention is necessary in order to stay relevant.

In order to do this one must first understand the abbreviations commonly used by the twitting participants. This is the only way one will be able to follow and understand the contents of the tweet.
 
Wrapping Up

And finally…Keeping track of the hottest and most relevant topics being discussed or featured by twitter participants is important in the quest to stay informed of the market sentiments. This is most important when there are business projections and planning to be explored. Understanding the top trends or interest of the viewing participants will give the individual an idea of what will work and what wont for that particular period in time.

Richard Tipsword
MarketHive Developer

Joan Beaulieu Markethive Alpha Founder

Are Big Companies Using Pinterest?

Are big companies using Pinterest?

Quick question, are you using Pinterest to market your business?  For big companies, running contests on Pinterest serves as the greatest way to have your brand exposed to a large audience. This process makes it possible for the company to attract new followers and also serves as an excellent base which you can use to engage with your current followers.

Here we are going to look at a few businesses that run successful Pinterest accounts and run successful Pinterest contests.

 

Why Pinterest Contests?

  • There are several reasons why as a big company you need to run a contest on Pinterest:
  • Pinterest is the third largest and most popular social media site in the world in terms of traffic
  • Recent studies suggest that as of July 2012, Pinterest accumulated over 15 million users
  • Statistically, Pinterest platform retains and engages users as much as 2 to 3 times more efficiently that twitter or Facebook were at similar times in their own histories
  • Over 80% of pins on Pinterest are re-pins, this proves how viral Pinterest community is and users gain much more exposure
  • As of January 2012, reports indicate that Pinterest accounted for 3.6% of referral traffic
  • Reports also indicate that shoppers referred by Pinterest have a 10% more buying probability than visitors who have been directed by other social networks including Twitter and Facebook
  • Companies using Pinterest contests have their brands engage with consumers in personal yet cost-effective ways

Contests are a great venture that help companies effectively collect customer information, customer preference and customer feedback. This is valuable data that gets put into action and greatly enhances the companies’ offerings and acquisition of a bigger customer base.

 

How to Set Up a Business Account

Companies in all industries are using Pinterest as a strategic social media platform that generates leads and helps the company keep in-touch with customer needs and wants. If you want to set up a business account, there are two ways you can use.

If you have been running a Pinterest account for your business, it is easy for you to convert your account or you can decide to create a new account.

Converting Your Personal Account to a Business Account: when you want to convert your personal account and turn it into a business account, just proceed and login into your Pinterest account and peruse the Pinterest for Business Section.

There is a big red button that you can use in the conversion of your existence personal account and change it into a business account. This button elevates you to the next level which you can use to modify your current Pinterest account details.

 

Creating a New Business Account

You can also opt to sign up for a new business account. The process is similar to that of account conversion; however this process will see you creating a new username. Sometimes, if you want to reach a wider audience, you should consider converting your personal account into a business account.

Here are a few things you need to comprehend before you commence with the conversions:

Does your personal account have lots of followers? If you have a-lot of followers, it’s not necessary that you start building your followers from scratch again by creating a new account.

NB: Big companies have come to appreciate the role of social media in their businesses. They therefore use platforms such as Pinterest to spread their positive side by conducting promotions and giving good deals to their followers.

Companies also use Pinterest to see what followers and their customers’ at large think about their products and services so that they can stay ahead of the game and remain profitable.

 

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You can see my profile at: http://hive.pe/bp
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Joan Beaulieu
Contact me: Skype: joanbeaulieu2

MarketHive

 

 

Joan Beaulieu Markethive Alpha Founder

Free Tools for Your Online Business

 

Free Tools for Your Online Business

inbound marketing, blog, content marketing, richard tipsword

 

As a business owner, you want the best for your business but sometimes the budget can get in the way. Never fear, because today there are countless online tools, apps and solutions that you can use to run your online business. Let's not waste any time going into the free tools for your online business. There are over 100 free tools in the list and I saved the best for last so be sure and go through the entire list or start with the last.

 

1) Get an EIN — Even if you aren't going to have employees, it's important to set yourself up so that you don't have your identity stolen. If you're in the USA you can easily get an EIN right now in just a couple of minutes, completely free. This is the number that you'll give, instead of your social security number, to affiliate programs, clients, or anytime someone wants a federal ID number.

 

2) Score.org –– This is an excellent source of information for anyone who wants to start any type of business. You can get so many guides for free such as a business plan start up, financial templates, marketing plans and even a competitive analysis planning template.

 

3) Free Legal Forms — Everyone needs legal forms from contracts to other legal documents. Here you can create many of the legal forms you need (free).

 

4) Disclosure Policy Generator — You will need a disclosure on your website or blog if you are going to sell anything. This disclosure generator is completely free.

 

5) Terms of Use Generator — You may also need a terms of service or terms of use on your website, this is a free generator to use if you're in the USA.

 

6) Quick MBA — Need to learn something real fast about a business topic in any subject from accounting to strategy then Quick MBA is a great website to seek accurate information.

 

7) Khanacademy.org — Want to learn almost anything from experts? You can do it at Khan Academy. This is great if you're a computer programmer and want to brush up on your skills without having to pay to do it.

 

8) Google Learn — If you want to learn how to grow your business online, you can learn how to do it the free way with Learn with Google Beta. You can learn about marketing your business online as well as managing your business online.

 

9) Free Online Marketing Courses — Several colleges actually offer free online courses in marketing. You don't get credit, but you can use this in your business to make it better. Check out the free learning tools at UC Berkeley.

 

10) Enloop.com — You can create one business plan in a PDF version completely free using this software. If you want to get more in-depth you'll need to upgrade but for most people the free version will suffice.

 

11) Google Mail — Everyone knows about Gmail.com and if you don't use it, you should. You can do a lot more with it than you think. For instance, you can check other email accounts, and send as other email accounts, using your Gmail.com account to collect them. All free, of course.

 

12) Google Documents — Found inside Google Drive, you can upload, save, alter, and collaborate on many different types of documents. This is a great way to work with an entire team and ensure everyone has the most recent version.

 

13) Google Forms — A fabulous way to collect information and have it all entered right into a handy downloadable excel file. Google Forms can be emailed, embedded into websites and more. They are automatically saved to your Google Drive upon completion. This can be found inside your Google Drive.

 

14) Google Calendar — Underrated and unappreciated the Google Calendar is amazing. You can have more than one in an account, share them, collaborate, invite others, and more with your Google Calendars. You can even set them up to sync with your mobile device, send you reminder emails and you can get a popup reminder so you never miss an appointment.

 

15) Google Drive — This is where you can save documents, backups, and files. Everyone has some free space for each Google account created. It's unlikely you'll ever use all your free space so you may as well use what you've been given. If you are currently signed into Google, the link will take you to your Google Drive.

 

16) Google Sites — Need to create a fast website to share with others? Look no further than Google Sites to help you with your endeavor. Pick from a variety of templates, or start with a blank one. Follow the steps given and you'll have your site up before you know it.

 

17) Google + Hangouts — There is a lot to learn about Google Hangouts, you can do them privately, on air, and a multitude of ways that boggle the mind. You can use them in so many ways for your business that there isn't room in this report to list them. Check it out for yourself.

 

18) Google Analytics — They say that nothing is ever done until the paperwork is done. In online business, nothing is done without reviewing the metrics. The best way to do so is still free.

 

19) Google Sketch Up — If you need 3D modeling for any reason then Google Sketch Up is for your business. There is a free version which is awesome, as well as a pro version that's way less expensive than other like 3D modeling programs.

 

20) Google Alerts — Everyone needs to monitor their online reputation and one way to do so is with Google Alerts. You can also use it to monitor any topic, name, person, place, or event being discussed across the Internet.

 

21) Dropbox.com — If you need offsite storage solutions, and you really do, then Dropbox should be one of the first ones you try, especially since it's free. What's more is that you get more space for each person you invite to use the service.

 

22) OpenOffice.org — This free productivity suite is an excellent way to get any word-processing type activities completed without having to buy an expensive program.

 

23) Apptivo.com — You can get started with this online project management system using the free version which allows for unlimited users, up to 40 standard apps, still has online support, and the ability to send invoices even with a mobile app. It also integrates with Google Apps. When you have more income you can upgrade relatively inexpensively.

 

24) Freshbooks.com — This is an online invoicing and time tracking software, it is not really an accounting tool, but you can use it in conjunction with other tools and as long as you have less than 3 clients this one is free.

 

25) Nutcache.com — Invoicing and time management is now fun and free. This free service works in many languages, is safe and secure, and is definitely free. If you are one of the first ones to sign up for this time tracking and invoicing service you will never pay.

 

26) Wave Accounting — This amazing accounting suite offers everything you need to keep track of your income 100% free. It's also super easy to use. It offers invoicing and more. All free.

 

27) Expensify.com — If you need to create expense reports in your line of work, this couldn't be more simple and useful. Keep track of expenses and receipts in an organized manner. This software integrates with other solutions.

 

28) PayPal.com — It's free to get started with PayPal and you only pay a percentage of income as you receive it. This is a great way to accept payment for services or products that you sell.

 

29) Square Up — This is a mobile payment processing app that you use on your smart phone. It's free to get started as you only pay a percentage of sales. If you want to sell online, or in a store, or anywhere Square works.

 

30) Appointlet.com — You can use this appointment manager free for an unlimited number of monthly appointments and 1 service. You won't be able to brand yet, but you can get started organizing your meetings and calendar. It works with Google Calendar.

 

31) Doodle.com — A group scheduling app that enables you to send a group invite that allows everyone to collaborate on when the meeting will take place. This helps avoid the back and forth emails that can get everyone confused.

 

32) Survey Monkey — Want to ask your customers questions and get organized answers that are easy to collect, interpret and use? Then Survey Monkey is a great solution. You can use a limited version for free with up to 10 questions and 100 responses.

 

33) Evernote — This software works with all your devices to keep track of everything you want to keep track of it, be it notes for a project, recipes for dinner, a grocery list, whatever it is, you can organize all your files and find them easily and remember everything.

 

34) Boomerang — Want to write an email now but send it later? You can do that with Boomerang for Gmail.com. It gives you a "send later" button in your Gmail and you can tell it when to send an email. The basic plan is free and there are upgrades available.

 

35) Trello.com – Trello is a great way to remember ideas, collect supplies, and get your thought process in order. Organizing anything you want to do is easy with Trello. You can track all your to-dos in one place, and they have a mobile version.

 

36) Mural.ly — Need a vision board to help you brainstorm so you can visually see what you need to do? For a basic plan costing nothing you can get this drag and drop collaboration board today. For people who work better with a visual plan this is a great way to be more productive.

 

37) Cooapp.com –– If you need help keeping your team on the same page then this app can work for you. It keeps track of the work stream, separates out "water cooler" talk, and even has built in time tracking, agenda management and more.

 

38) ProjectLibre.org — This open source project management application and software touts itself a replacement for Microsoft Project and it's completely free. You can choose to use the cloud-based version and have professionals install it for you and set it up for a price, but if you understand the technical aspects you can use this free.

 

39) DropTask.com — You can use it free for some of the features to help manage your daily to-do list better.

 

40) KeePass.info — Can't remember passwords? Neither can anyone else. With KeePass, you only need to remember one password. Yes, it's free too. Amazing and very useful for someone who has many different passwords they're trying to remember.

 

41) Quackit.com — Need a little help with HTML so you can tinker with the code on your website or blog? This site can help you with everything from creating linkable button images to tables.

 

42) Rapportive.com — Works with Gmail so that you can see who you are talking to at all times. It shows their latest Tweets, gives you links to their social media accounts, and allows you to remember and get to know your connections better by putting it all in one spot inside your email.

 

43) Tweepz.com — Want to see who is Tweeting on any topic, location or skill set? Try using Tweepz. You can get inspiration if you're lacking sufficient information about any topic. It’s also a great way to find movers and shakers to follow on Twitter.

 

44) Social Mention — Use this tool to find out who is mentioning you on the social media. You can follow the buzz about any topic which can also help you come up with content for your niche.

 

45) Tweet Alarm — Want to be notified when someone tweets about you, your niche, or a special interest? Well, right now you can do that for free with Tweet Alarm. This can save you a lot of time using Twitter for researching topics.

 

46) Pin Alerts — Like Tweet Alarm this is a way to be notified when someone pins something from your website. It's a great way to keep track of whether your Pinterest marketing is working.

 

47) Mention — Want to find out how many times you're mentioned throughout all social media? You can sign up as one user with one account and get up to 100 mentions per month for free.

 

48) HootSuite.com — Keep your social media better organized and measure the results of your efforts from one dashboard. Many people use HootSuite with great success and you can start out free.

 

49) SocialMention.com — Go to the website and simply type in your keywords, name, Twitter handle, a hashtag or other words into the window, then choose where you want to search. Click search and you're in the know about the trends and buzz of the day.

 

50) Tregia.com — Want to know what another website is doing to get so many visitors and be so successful. You can use this free tool to analyze any website that you want to. It's not cheating, it's smart business to check out your competition. You can also use it to get tips to make your own website better.

 

51) Nutshellmail.com — It's important to monitor the buzz about your business and your competition, now you can do it in your email. Nutshellmail, sends you an email on the schedule you check that visually shows you the activity in your social media accounts.

 

52) Populr — You can open a free account and publish unlimited pages, collaborations and more. Create one page sites, sales pages, point up to three domains to it, and more quickly and it can all be done for free.

 

53) Streak.com — This is a great app that lets you organize your emails inside your Gmail.com so you can keep track of potential deals better. It also offers email scheduling and more. If you need your inbox more organized so you don't lose out on any deals, then Streak is for you.

 

54) FreeCRM.com — You can use the free version which offers no support, and has banner advertising on it, however you can have five users and 2500 contacts, plus it has good basic features. It's a great way to get started with customer relationship management.

 

55) Zoho CRM — Use a limited account with all the features you need to get started with a great customer relationship management tool. Upgrading isn't hard or expensive and the tool really works.

 

56) Opecrx.org – In every way you can imagine, this powerful free tool can help you manage your customers. It offers a true professional CRM suit with truly limitless possibilities. If you can follow the considerable directions and understand more than the average person about the technical aspects this is a bargain.

 

57) Gravatar.com — This is a great service to sign up for, and it's free. You simply sign up and enter all your email addresses, with corresponding headshots of yourself. When you sign onto blogs that use Gravatar.com you'll always have the right picture of yourself.

 

58) HelloSign.com — Doing business online still requires documents to be signed. Stop worrying about doing it in the mail, and you don't have to pay for an expensive software or service to ensure documents are legally signed. Starting out you can get three signatures a month, and premium versions are available.

 

59) EchoSign.com — This is also free, and works with Adobe documents. You can get everything signed fast, online, on your mobile device, and never have to print out a thing. You can sign up to five contracts per month (free).

 

60) MailChimp.com — Need to send out a newsletter but don't have the funds right now to pay? With Mailchimp.com you can have up to 2000 newsletter subscribers before you have to pay a dime. Some people claim you cannot use MailChimp for affiliate links but the truth is, you can as long as they're not on their substantial blacklist. Upgrades aren't that expensive either.

 

61) HARO – Do you want to be a source, or need a source? You can sign up free with HARO which stands for Help a Reporter Out.

 

62) Skype.com — Even with all the other applications come out, Skype is still a winner when it comes to offering free clear, phone quality one-on-one talking ability over the Internet. You can't beat it.

 

63) Free Conference Call – This free service allows you to arrange group phone meetings fast and easy.

 

64) Youtube.com — You need to set up a business account on YouTube.com so that you can share your videos easily with your audience. It's not only free, but if you play your cards right, it can be an additional moneymaker.

 

65) Linkedin.com — If you don't have a Linkedin.com account yet, you must set one up. The basic version is free and there is no reason why you need the advanced version, ever. You can do anything you need to do with the free Linkedin.com business social networking application.

 

66) Facebook.com — A true marvel when it comes to what you can do with it for free, Facebook is a must have for any start up business owner who wants to get the word out about their business. Starting a page or a group for your business on Facebook is necessary today.

 

67) Twitter.com — The popular micro social media network is free, and will always be free for anyone to sign up and use for business or personal uses.

 

68) Tumblr.com — This micro blogging platform is a very popular way to post multimedia content to the web.

 

69) WordPress.com — A free blogging site run by the popular WordPress. Remember this is different from self-hosted WordPress but it's a good way to start as you can always buy a domain and move it to your own hosting later.

 

70) Blogger.com — This is another tool from Google which enables users to create a blog quickly. They even make it possible for you to earn money through Google AdSense.

 

71) Sociopal.comSign up for free to get your business on Facebook, Twitter and start a blog at the same time. In addition, you can get help with marketing. What could be more simple?

 

72) Jing — This is a great way to share your screen and create instant videos to share with others or better explain a process. You simply sign up free, and download the program, and then start sharing.

 

73) Greenshot –Try this free tool to take screenshots of particular areas on your desktop. For instance you may need to capture the full screen then edit and annotate to highlight and help teach someone a process, Greenshot works easily for this purpose.

 

74) Gimp.org — This free open source graphics software is almost as good as big name versions and it's totally free. People say if you can use Photoshop you can use Gimp for the same actions. It won't hurt to try it, since it's free and you are always going to need graphics for your business.

 

75) Pixlr.com — It's hard to believe this gem is free, but it is. You can edit photos in a number of ways and make them really stand out without understanding complicated graphics software.

 

76) Canva.com — Another, free application that works great to create banners, presentations, and other types of graphics for you to use across the web on your blog or social media. You'll be asking yourself the entire time you're using this, is it really free? Why, yes, yes it is free.

 

77) ChartGizmo.com — This is a free software application that enables you to create awesome charts and diagrams from your data. Plus, even though it's free there is a nice manual to teach you how to use it.

 

78) Creative Docs — You can download this software and use it free to create awesome documents with a kick. It works with Windows and is a free download. You can create polygons, Bezier curves, different styles and more to make your documents, flyers and posters pop.

 

79) Draw.io — This is a software program that allows you to create diagrams and save them to your computer, Dropbox or Google Drive automatically. If you need visual representation of any type of content you can create it easily and intuitively with Draw.io.

 

80) FlowChart.com — Currently in Beta, so it's free to use to create awesome flow charts. Everyone needs a flowchart occasionally, and this is a great way to create one for your business.

 

81) Tableau Public — Want to visualize your information in a new way? Tableau public allows you to create visual representations of your data for free. Create interactive graphs, and make it easier for your audience to interact with your data.

 

82) Fring.com — Need to have chats with customers, or your team on the go? This is a great way to do it. You get free talk, text and video calls with this mobile application.

 

83) Weebly.com— If you need a website you can get a basic site up and running, fast. Then upgrade later. The website builder is an easy to use drag and drop builder. You sign up free and then choose the focus of your site, a brochure site, a blog or a store. Then, choose a theme and get started. It's simple and fast to get online. Once you start earning money, you can easily upgrade to a site with your own domain for as little as 3 dollars a month.

 

84) WordPress.org — This is a free open source website builder. To use it, you will need to pay for a domain name, as well as hosting. You can get inexpensive hosting through Mom Webs, and they'll actually throw in a free domain name for you and load your first instance of WordPress too.

 

85) Google Publisher Plugin For WordPress — Is a custom plug in created for and by Google to support webmasters using AdSense and other Webmaster Tools. It's still in Beta Release and it's a good time to try it since it's free. Although, it's likely to remain free. It's Google.

 

86) WP-Drafts For Friends — This WordPress plugin allows you to set a time where people can see a preview of your draft posts with a special link even if they're not users of your site. This is a great way to enable people to give you some tips before you publish it to the world, or give special people a sneak peak.

 

87) AGV Antivirus — This is a free antivirus software that you can use to protect your computer from receiving infected files. It works with many web browsers and the free version works fine for most people.

 

88) Microsoft Security Essentials — If you have a Windows based computer then this is a great free antivirus tool for you to use. It works really good, is completely free, and there is no need for other antivirus software when you use it.

 

89) All In One WP Security & Fire Wall — You need to keep your WordPress site safe from intruders and this will do the job.

 

90) Audacity — A free open source, recording software that you can use for editing sound, recording, and podcasting. It works across operating system platforms and works exceptionally well. This is a good choice for any business owner who wants to add podcasting to their content mix.

 

91) Odiogo — This is a great way to put a voice to your blog posts, making every single blog post on your website just like a podcast. Works great with TypePad, Blogger, WordPress and others.

 

92) Sparkol.com Videoscribe — This is a great way to do fast explainer videos. You've seen them, with the hand writing the words. The free version can be used forever, and while it has less to offer than the upgraded paid version, you can get by just fine with the free version for a long time.

 

93) AnyMeeting.com — This is a great program as long as you don't mind a few advertisements. They're not intrusive so it's a good option when you want a full featured online web meeting / webinar application and don't have the money up front.

 

94) Managemeet.com — This is a great tool to use if you need to have business meetings, collaborate with others and want to do it face-to-face without the travel involved. It's free to use as long as you don't plan to save the meeting or charge for attendance.

 

95) MeetingBurner.com — This is a great way to host, record, and participate in a webinar or meeting for 10 people are less, with no ads.

 

96) Zoho Meeting — This is a great meeting software that you can use for 1 on 1 purposes only for up to 1 hour each time for free.

 

97) MoneyPress: Amazon Edition – Would you like to sell Amazon items right off your WordPress site and make a commission? Use this plugin to make it super fast and easy.

 

98) WP e-Commerce — This is a free shopping cart plugin for your WordPress website. It's very easy to install and figure out how to use it to make an attractive store right on your WordPress site and take payments via PayPal.

 

99) 1FreeCart.com — This is a free shopping cart, that also has a free affiliate program application with it. The free version does have ads on it, but you can always upgrade later.

 

100) PayGear.com — This is a full featured shopping cart, with affiliate marketing tools, that you can get free. You are only charged a percentage of sales. You can even upgrade later to a paid plan so that your fees never get too high if your sales should take off.

 

101) MembersGear.com — This is a free membership software package that you can download and use in conjunction with PayGear. You never pay unless you make a sale. They do offer paid upgrades including an inexpensive plugin to help the membership software work with WordPress.

 

102) Cafe Press — Want to sell premiums from your website like T-shirts, hats, mugs and so forth? You can set up your store free with CafePress.com. It even has a built-in option to offer an affiliate program.

 

103) WebStore.com — If you ever wanted to sell on eBay.com but didn't want to pay the high fees you can now sell at Webstore.com and avoid those fees. It's a little "wild-wild-west" but it does work.

 

104) VistaPrint.com — You can get free business cards from VistaPrint. You might wonder how this is helpful when you run an online business, but it is very help. You never know when you'll run into someone that you want to do business with. Having the card will help you break the ice.

 

105) MarketHive — Is a FREE multi-million dollar platform which evolved from Veretekk. It's primary purpose is to empower the average Jane and Joe to lofty heights as entrepreneurs. Markethive not only invites you to become a member of the Entrepreneur Social Network, but to receive Inbound Marketing tools for your agendas and campaigns giving you the Unfair Advantage on the Internet. These tools include: Auto-responders, Blog Caster (publish your blogs to millions of Social Networks), Blog Swipping, Connect your Blogs (Press Releases) to unlimited WordPress blogs, Lead generation, Conference rooms (HEAR THAT?..your own conference room!), Capture pages, Email Capture Plugins, Daily live workshops, WP Subscribe Plugin, Tiny URL, Website Rotator, Lead Page Plugins, Lead Capture Pages

 

As you can see there is a wide variety of free software, education, code, and more that can help with setting up a website, email marketing, affiliate marketing, podcasting, blogging, selling products, hosting webinars, using social media, and anything you need to do for and with your business. When you are starting a business on a shoestring, an Internet business is the best kind to start due to all the free applications and tools that are available. What are you waiting for?

Joan Beaulieu Markethive Alpha Founder

Email Marketing Vs. Social Media: Which is Best For Your Business?

Email Marketing Vs. Social Media: Which is Best For Your Business?

Robert Bly is a legendary B2B copywriter. He uses social media in his marketing efforts, but just to build his email list. It is his belief that email marketing trumps social media as far as sales and profit generation are concerned.

 

Social media is great for building relationships.

 

It is not so great for driving revenue. People want to be engaged and entertained on Facebook and Twitter. They are not there to be sold to. So if your social media efforts are going to be successful building your business, you have to give away a lot of great content, solve problems and answer questions.

 

With email, you have a one-to-one conversation.

 

Yes, autoresponders make it easy to send an email to thousands of people at once. But each one of those list members feels that you are talking to them individually. This is a very intimate setting, and why email marketing works so well to generate sales.

 

Besides, there are 3 times as many email accounts as

there are Twitter and Facebook users … combined!

 

Believe it or not, not everyone is on all of the big social networks. But do you know anyone who does not have an email address?

 

You should also consider this. Every web search made on every search engine every single day is just a drop in the bucket compared to email traffic. All web searches made on any platform in a single day equal just 1/100 of daily email traffic. People check their email inboxes, but they may or may not be surfing around on social networks.

 

Email is also personal and sales oriented. Studies continue to show that consumers prefer email as a way for a company to talk to them, especially over social network interaction. Email also gets more attention from your customers and prospects than any social media.

 

Your prospects and leads, customers and clients probably spend a lot more time on Facebook, Twitter and Pinterest than they do checking email. However, you may or may not grab their attention on crowded social media channels. You have their attention 100% in their in-box, when they allow you to market to them.

 

If all you are trying to do is build relationships and goodwill, social media is perfect for that. If you expect your business to grow and profit, email marketing is far and away the preferred channel. With an average return on investment of $43 for every $1 spent, email marketing is the hands-down marketing winner for most businesses.

 

+++++++++++++++++++++++++++++++++++++++++++++++++++ 
Free Marketing Tools at MarketHive for any Business.
You can see my profile at: https://markethive.com/joanbeaulieu
and register for Zero Cost
+++++++++++++++++++++++++++++++++++++++++++++++++++ 

Joan Beaulieu
Contact me: Skype: joanbeaulieu2

MarketHive

Joan Beaulieu Markethive Alpha Founder